Maximizing Your Digital Presence One-day Course

A highly interactive class in which participants analyze their dealership’s internet presence to determine if they are giving customers the best experience to convert leads to vehicle, service and parts sales.

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Learning Objectives

  • Interpret the overall structure of the dealership to recognize how it relates to the dealership's digital presence.
  • Recognize how websites convert to sales, service and parts leads.
  • Match your digital presence to the dealership culture.
  • Interpret the cause and effect of lead-handling processes to identify any system/process breakdown.
  • Evaluate dealership websites and understand how search engines optimization (SEO) and search engine marketing (SEM) support your digital presence.
  • Differentiate between social media tools, and select those best suited to the dealership.