NADA Foundation

NADA Foundation

About the Foundation

The NADA Foundation, founded in 1975, is the retail auto industry's philanthropic arm. The Foundation:

  • Promotes workforce development in franchised new-car and -truck dealerships;

  • Provides emergency relief to dealership employees;

  • Supports military veterans, and more.

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McCarthy Memorial Program
Trained Service Dogs

A dog may be a man’s best friend, but for wounded veterans and children suffering with disabilities, a highly trained service dog can mean having support, security and a measure of independence. The NADA Foundation’s Frank E. McCarthy Memorial Program benefits Canine Companions, a non-profit organization that enhances the lives of people with disabilities by providing highly trained assistance dogs and ongoing support to ensure quality partnerships.


Workforce Initiative

Explore career paths in dealerships across the country, in Service, Sales, Parts and Office.

These careers provide competitive salaries, great benefits and excellent opportunities for advancement.

Aspiring service technicians can find certified training centers near their homes in a convenient searchable map.


expore career paths

Emergency Relief Fund

As another natural disaster unfolds, we're reminded that auto dealers are good neighbors.

Thanks to the generous support of dealers and our industry partners, the NADA Foundation's Emergency Relief Fund (ERF) provides financial assistance to dealership employees affected by natural disasters. 

These employees receive funds to help them get back to their day-to-day lives before insurance money arrives, and sometimes before ATMs are up and running. Often, they use ERF grants to buy food, diapers and clothes to return to school or work — basic items some may take for granted.


About the ERF

Ambassadors Program

The Foundation Ambassadors Program gives dealers, companies, associations or individuals the opportunity to make truly meaningful contributions in their communities. With a contribution of $10,000, you or any person or entity you designate is named Ambassador of the Foundation. Ambassadors collectively donate more than $100,000 in grants each year to organizations in the public or private sector, supporting a variety of causes, from emergency and medical services to educational programs. View all of the Ambassadors.



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   NADA Show 2025

The Auto Industry Event of the Year
New Orleans | January 23-26, 2025


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