Insurance programs designed to help protect dealership owners, managers, employees and their families.

Together with New York Life, we've extended premium credits on innovative insurance products designed to offer more choice, better coverage and tailored solutions to our valued members.

Question mark icon

Why NADA Insurance?

As a subsidiary of NADA, NADA Insurance has served dealer members and their families for more than 60 years. Our commitment is to help NADA and ATD members protect their finances and assets, along with those of their employees, with high-quality, exclusively rated life insurance products.

Insurance tailor-made for NADA/ATD members

Car and person icon

Group Term Dealer & Manager Life


Up to $3 million in an annual renewable term life coverage exclusively for dealership owners, managers and their families.


Get an Instant Quote


Learn More

Shield icon

10/20-Year Level Term Life


Up to $1 million in coverage with guaranteed premiums for a 10-year or 20-year term.


Get an Instant Quote


Learn More

Three people icon

Employer Paid Tiered Group Life


Flexible coverage options to meet the goals of your dealership – while staying within your budget.


Download Enrollment Form


Learn More

Car and person icon

Individual Employee Group Term Life


Additional coverage of up to $250,000 for valued employees, their spouses and children at NADA-negotiated rates.


Get an Instant Quote


Learn More

Piggy bank icon

Retirement Accumulation Insurance (RAI)


Protection that helps fill the gap in your employees' retirement plan benefits if their productive years are cut short.


Download the Enrollment Form


Learn More


Icon representing documents

Ready to get started?


Apply with confidence. NADA Insurance is underwritten by New York Life Insurance Company.


Apply Online


Or call us at 888.461.6232

NADA Insurance Logo
Group Insurance Programs Underwritten by
New York Life Insurance Company
51 Madison Avenue
New York, NY 10010 on Policy Form GMR
New York Life Logo

Why the New York Life Insurance Company? Click here to learn more about New York Life.

NEW YORK LIFE and the NEW YORK LIFE Box Logo are trademarks of New York Life Insurance Company.
New York Life Insurance Company (NAIC 66915) is licensed to transact business in all 50 states including the District of Columbia and is domiciled in the state of New York at 51 Madison Avenue, New York, NY 10010
AR Insurance License # 2013365 • CA Insurance License # 0D86643