Serving Commercial Truck Dealerships
American Truck Dealers (ATD), a division of NADA, is the recognized voice of commercial truck dealers, and your premier source for advocacy, industry relations and education.
Kevin Holmes Appointed ATD Chairman
Kevin Holmes
2026 ATD Chairman
LAS VEGAS, Nev. (Feb. 5, 2026) - The American Truck Dealers (ATD) has inaugurated Kevin Holmes of Massachusetts as its new chairman. Holmes succeeds Scott Pearson, president of Peterbilt of Atlanta, and will serve a two-year term.
“I am honored to be the next ATD chairman, and I am ready to do my part to propel the industry forward,” Holmes said. “Our strength as dealers comes from our solidarity and by working together, we can tackle the challenges that come our way.”
ATD Welcomes New President David Bell
David Bell
ATD President
TYSONS, Va. (Feb. 19, 2026) – The American Truck Dealers (ATD), a division of the National Automobile Dealers Association (NADA), welcomes David Bell, who will join the organization as its new president, effective March 2, 2026.
“David’s considerable experience in transportation policy will make him a successful leader for America’s franchised truck dealers,” said Kevin Holmes, ATD Chairman. “We look forward to working together to build a stronger trucking future.”
SAVE THE DATE FOR ATD SHOW 2027!
The annual ATD Show will take place in Orlando, Fla., on February 17-19, 2027 (Wednesday through Friday).
In a time of rapid transformation, the ATD Show remains the industry’s most powerful platform for innovation, connection, and growth. Stay tuned for more details about ATD Show 2027.
ATD offers premier educational opportunities, in-depth training, and first-class consulting to help you and your entire dealership succeed.
- Explore over 500 pieces of educational content in our Resource Center
- Register for seminars and other classes
- Enroll in ATD Academy to become world-class leaders
Upcoming Webinars
SPONSORED AND PRESENTED BY KEYBANK
Drive Growth Profit with Surcharge (March 25)SPONSORED AND PRESENTED BY STRATEGIC SOURCE
The Hidden Profit Center that 95% of Dealerships are Missing (April 1)SPONSORED AND PRESENTED BY NADA AND THE FTC
Hear Directly from a Senior FTC Official on the Recent Warning Letters and Dealer Advertising (April 6)SPONSORED AND PRESENTED BY U.S. DEPARTMENT OF LABOR
Compliance Assistance on the Family and Medical Leave Act and Introduction to the Payroll Audit Independent Determination (April 7)SPONSORED AND PRESENTED BY KPA
Is Your Dealership's Website a Legal Liability? (April 8)
View All Webinars
Driven Management Guides
The Driven Management Guide, ATD Performance Measurement 2025, provides medium- and heavy-duty truck dealers with comparative performance data, including overall dealership and departmental guides for sales, service, parts, and body shop.
The report, based on 2024 data, covers a variety of challenges faced by commercial truck dealers in the economic, social, and political environments, including:
The report covers 60 Critical Operating Variables (COVs), based on data from ATD 20 Group members and Academy students, for calendar years 2022 through 2024. The COVs are proven financial result measures–past, present and future–of economic performance for a medium- or heavy-duty commercial truck dealership.
View All Driven Management Guides
Your Voice in
Washington
ATD, the "Voice of the Dealer," has represented the interests of franchised medium- and heavy-duty truck dealerships, their employees and their customers since 1970. ATD continues to work on behalf of its members with all branches of government, truck manufacturers, the media and the public.
ATD Emerging Leaders
ATD Emerging Leaders helps prepare the dealers of tomorrow by giving them a forum to share ideas and seek ways to improve their business operations.
Its goal is to create a professional development network for the future leaders of ATD by promoting peer relationships, education, social networking and advocacy.
Join ATD Emerging Leaders to help build a successful future for our industry, our association and our communities.
Our Mission
VISION
ATD, a division of NADA, is the recognized voice of commercial truck dealers and their premier source for advocacy, industry relations and education. ATD membership is integral to dealers' business.
MISSION
To serve and represent the specific needs of franchised commercial truck dealer members through federal advocacy, industry relations, education and other services.
CORE VALUES
ATD members value integrity, participation, professionalism, advocacy and community.
