Serving Commercial Truck Dealerships

Serving Commercial Truck Dealerships

American Truck Dealers (ATD), a division of NADA, is the recognized voice of commercial truck dealers, and your premier source for advocacy, industry relations and education.

About ATD

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ATD Show 2024

Think you have what it takes to teach truck dealers about our evolving industry and prepare them for success?

ATD Show 2025 will be held January 23-25, 2025 (Thursday-Saturday) in New Orleans.

Upcoming Webinars

The Cost of Electrifying the Supply Chain: Roland Berger Study Results 

Thursday, April 11 | 1-2pm ET

Join ATD and consulting firm Roland Berger as we share their findings pertaining to the Clean Freight Coalition's new study on costs and challenges to the electrification of the commercial supply chain. We'll focus on the country's infrastructure costs and grid challenges as it advances commercial fleet electrification stemming from new federal and state EV mandates. 

We'll delve into the challenges with range and charging for specific duty cycles. REGISTER.

ATD NextGen: CARB Regulations Too Far Too Fast 

Thursday, April 25 | 1-2pm ET

Join Laura Perrotta, President of ATD, and Kim Mesfin, President of Affinity Truck Center and ATD’s Volvo Line Representative, for the next ATD NextGen webinar series as they provide an overview of the California Air Resource Board’s (CARB’s) three new truck rules that went into effect on January 1, 2024. 

These new rules create mandates that will significantly impact truck dealerships and fleets in California and the national truck market. REGISTER.

ATD NextGen

ATD NextGen helps prepare the dealers of tomorrow by giving them a forum to share ideas and seek ways to improve their business operations.

Its goal is to create a professional development network for the future leaders of ATD by promoting peer relationships, education, social networking and advocacy.

Join ATD NextGen to help build a successful future for our industry, our association and our communities.

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ATD Releases Performance Measurement 2024

ATD Performance Measurement 2024 provides medium- and heavy-duty truck dealers with relative comparative performance guides, including overall dealership performance and departmental information for sales, service, parts, and body shop.

The report, based on 2023 data, covers a variety of challenges faced by commercial truck dealers in the economic, social, and political environments, including:

The report covers 60 Critical Operating Variables (COVs), based on data from ATD 20 Group members and Academy students, for calendar years 2021 through 2023. The COVs are proven financial result measures–past, present and future–of economic performance for a medium- or heavy-duty commercial truck dealership.

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Our Mission


ATD, a division of NADA, is the recognized voice of commercial truck dealers and their premier source for advocacy, industry relations, and education.  ATD membership is integral to dealers' business.


To serve and represent the specific needs of franchised commercial truck dealer members through federal advocacy, industry relations, education and other services.


ATD members value integrity, participation, professionalism, advocacy and community.

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Step-up Your Career

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ATD offers premier educational opportunities, in-depth training, and first-class consulting to help you and your entire dealership succeed.

  • Explore over 500 pieces of educational content in our Resource Center
  • Register for seminars and other classes
  • Enroll in ATD Academy to become world-class leaders

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