ATD Dealership Workforce Study

Now Open:  2023 ATD Dealership Workforce Study

The Commercial Truck dealership focused Dealership Workforce Study returns in 2023.  Last year ATD and NADA launched the first ever Commercial Truck dealership focused study and saw increased participation.  Participation is key to the value of the data produced from this study and we greatly appreciate members who take the time to participate.  This is the only authoritative and comprehensive examination of commercial truck dealership employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. This study provides the latest workforce trends nationally and regionally.  In addition, you can also see data across various sales volume ranges from low and high-volume stores.

All ATD members are encouraged to participate. Participation is free. Deadline to participate: March 31, 2023


Enroll Now

*if you do not know your dealership or dealership group NADA Member ID number needed to enroll in the study, please email customer service at or 800.557.6232

There are two components to participation:

  1. Online Questionnaire – on Benefits, Hiring, Training, Bonuses, Schedules and more.

  2. Payroll Template – Enter employee salary data. All data is confidential. No personal or dealer identifiable data is shared or requested.

What do you get for participating in the study? 

Custom Comparison Report: How Your Dealership Compares

  • Your data vs. peer group of data

National & Regional Trends: ATD National & Regional Trends in Compensation, Benefits & Retention Report

  • Summary and Analysis of all participants' collective data broken down by sales volume and regionally

Online Database & Search Tool

  • Custom search 60+ positions for compensation and tenure data filtering by state, brand, sales volume, manufacturer, zip code radius and more. One year access


Enroll Now 

Also Available: 2022 ATD National & Regional Trends in Compensation, Benefits & Retention Report

The National Automobile Dealers Association (NADA) and American Truck Dealers (ATD) has prepared the "2022 ATD Dealership Workforce Study and Truck Retail: National & Regional Trends in Compensation, Benefits & Retention Report" to assist its dealer members in being as efficient as possible in the operation of their dealerships.

With thanks to our participating dealerships, we collected and analyzed 2021 calendar year payroll data which provided us with salary, demographics and turnover data along with responses to a benefits questionnaire. The questionnaire allowed us to analyze health plan benefits offered, retirement plans, paid time off, hiring trends, Electric Vehicle certifications and more.

All this data is presented in this latest report that is now available for purchase to all members who were not able to participate.

Report Highlights:

  • Compensation: 2021 average weekly earnings in participating commercial truck dealerships increased 11% compared to 2020.

  • Headcount:  After a 10 percent reduction in employee headcount during the Pandemic, the average year-end headcount for truck dealerships participating in this year’s Study increased from 60 employees in 2020 to 63 employees in 2021.

  • Benefits:  67 percent of all dealerships offered Health Savings Accounts (HSA) in 2021 and 58 percent who offered HSAs made contributions to those accounts.

  • Demographics: The percentage of Gen Z employees hired by commercial truck dealerships in 2021 was 25 percent and Gen Y (Millennials) was 42 percent of all new hires.

  • Turnover: Annualized employee turnover across all dealership departments dropped to 24% in 2021.

Purchase the 2022 ATD National & Regional Trends in Compensation & Retention Report (based on 2021 calendar year data)

ATD Members who were not able to participate in the 2022 ATD Dealership Workforce Study may purchase the 2022 ATD National & Regional Trends in Compensation & Retention report.  This is 2021 calendar year data collected from ATD member dealerships who participated in the 2022 ATD Dealership Workforce Study. Price of the report: $449. You must be an ATD member to purchase. 

Participants receive this report complimentary.  Look for announcements in December to participate in the 2023 ATD Dealership Workforce Study.

Buy Now


The 2022 NADA Workforce Study report also is available.