ATD Academy

ATD Academy

ATD Academy programs prepare current and future commercial truck dealership leaders to improve each department’s profitability, while examining how new technology and innovations reshape the industry.

ATD Academy

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Academy program includes six one-week classroom sessions over the course of a year. The sessions are taught by industry experts, with hands-on practical application in each area of the dealership. In this process, you will develop an end-to-end view of business and dealership operations.


Price: $13,600  APPLY NOW 


ATD Academy certificates allow commercial truck dealership managers to attend specific department training with the full time student any of the six weeks of the Academy program and hone skills pertinent to their needs.

Price: $2,650  APPLY NOW 


Daniel, Parts Manager
17 years automotive experience

After completing the NADA Professional Series, I have a better understanding of my role in the dealership. I am confident that I will be able to utilize this information immediately to better my operation.


Financial Management


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Learn key financial management principles and balance sheet, income statement, and gross profit analysis navigation for both the dealership and departmental levels. Analyze and interpret financial statement data to identify areas for performance improvement. Conduct a SWOT analysis to highlight opportunities for growth.

  • Basic accounting concepts
  • Financial statement geography
  • Maximizing cash and profit
  • Calculating fixed and total absorption
  • Cash flow & liquidity
  • Identifying and eliminating frozen capital
  • Evaluating and optimizing inventory performance
  • Analyzing sales and gross profit
  • Leveraging expense control opportunities
  • Work in Process (WIP)
  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Goal-setting and problem-solving tools
  • Introduction to the ATD 20 Group Composite


Parts Management




Certificate Program

Unleash the profit potential of your second-largest inventory investment by challenging the Parts industry with innovative processes. Discover best practices to optimize your inventory mix and its impact on other departments. Conduct an inventory reconciliation to identify variance and brainstorm solutions. Practice using financial data and standard reports to enhance your Parts department’s performance.

  • Analyzing performance
  • Controlling aging inventory
  • Assessing gross profit opportunities
  • Acquiring the correct mix of parts
  • Boosting your first-time fill rate
  • Using DMS reports
  • Reconciling inventory
  • Preventing and addressing obsolescence
  • Sharing best ideas


Service Management


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Certificate Program

Analyze key procedures and financial data to identify areas for improvement. Learn to enhance your processes with revelations from an RO analysis. Calculate critical technician and service advisor metrics to elevate performance. Leverage the relationship between service loyalty and future truck sales to increase your bottom line.

  • Assessing gross profit opportunities
  • Determining labor pricing strategies
  • Evaluating technician and service advisor performance
  • Optimizing production and scheduling techniques
  • Linking telephone strategies to service sales
  • Exploring service legalese
  • Sharing best ideas


Truck Inventory and Marketing Management


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Certificate Program


Explore inventory management using an investment approach. Examine sales department volume and gross to inform decisions about the dealership’s vision. Practice cutting-edge marketing strategies and learn techniques to optimize your website.

  • Boosting truck sales department profitability
  • Preventing and addressing aged inventory
  • Appraising, reconditioning, sourcing, pricing, and wholesaling to maximize turn
  • Evaluating the relationship between volume and gross
  • Leveraging digital marketing, including SEO, SEM, conversions, analytics, reputation management, and video
  • Converting leads to sales


Truck Sales and Associate Management




Certificate Program

Delve into the critical processes that drive customer and employee retention and examine how they’re related. Explore strategies for integrating F&I throughout the Road to the Sale to improve profitability. Practice using video to enhance truck sales, including lead responses, walk-arounds, test-drives, and follow-up. Learn about ATD’s advocacy efforts on behalf of franchise dealers and how you can support them.

  • Determining true profitability
  • Identifying F&I opportunities
  • Optimizing your Dealer-OEM relationship
  • Leveraging ATD’s Dealership Workforce Study to make better compensation decisions
  • Recruiting and developing employees
  • Valuing and expanding your customer base
  • Selling to non-present buyers
  • Learning about ATD’s Legislative Affairs activities


Business Leadership



Certificate Program

Discover your individual leadership style and its impact on people and processes. Learn to identify and leverage others’ communication preferences. Apply the knowledge and skills gained during the first five Academy weeks to make thoughtful hiring and development decisions. Investigate ways to prevent and confront internal fraud by focusing on the root causes. Develop transition plans that can grow with your dealership.

  • Completing a personalized leadership assessment profile
  • Examining research-based leadership theories and techniques
  • Preventing, detecting, and addressing internal fraud
  • Planning for transitions (management growth and succession strategies)
  • Graduation




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Focus on objectives set in the composite during class and address challenges with additional follow-up sessions after graduation.


  • Analyzing performance using financial composite
  • Analyzing performance using digital composite
  • Peer to peer discussions about successes and opportunities
  • Discuss hot industry topics
  • Strategize about future plans
  • Sharing best ideas

ATD Academy Schedule

Academy programs include six intensive weeklong classroom sessions at ATD headquarters in Tysons, Va., combined with hands-on practical application for each area of the dealership when back in the store.


Price for this academy offering is $13,600.

Watch NADA/ATD Academy Overview