TRUCK INVENTORY AND MARKETING MANAGEMENT
Learn new strategies for managing and marketing your inventory from an investment perspective to increase profitability.
DESCRIPTION
In this seminar, students will explore inventory management using an investment approach. Examine sales department volume and gross to inform decisions about the dealership’s vision. Practice cutting-edge marketing strategies and learn techniques to optimize your website.
KEY AREAS COVERED
- New and pre-owned vehicle department profitability and inventory aging analysis
- Appraising, reconditioning, sourcing, pricing and wholesaling to maximize turn
- Evaluating the relationship between volume and gross
- Digital marketing, including SEO, SEM, conversion, mobile, analytics, reputation management and video
- Converting leads to sales
PRICE: $2,890
HOW IT WORKS
During ATD Academy Seminars, Instructors take you through a deep-dive into a specific department to help transform that department into a more profitable operation and take it to the next level. A dealership manager may also attend this specific department training week with a full time ATD Academy student, hone skills pertinent to their needs and receive a certificate.
EDUCATION SUBSCRIPTION
Provides continuous training and development for your employees. All Seminars/Certificates, Professional Series, and Advanced Seminars are included.
UPCOMING CLASSES
