About ATD
Established in 1970, American Truck Dealers (ATD), a division of the National Automobile Dealers Association (NADA), represents franchised medium- and heavy-duty truck dealers holding nearly 5,600 separate franchises, both domestic and import. ATD provides highly specialized programs and services to its more than 3,200 members.
Advertise with ATD to reach the most influential group of dealership decision-makers — the dealer-members of ATD.
Meet the leaders of ATD, including our chairman, ATD staff members and Line Representatives.
View a list of past ATD chairmen, dating to the 1968-1970 term.
ATD Emerging Leaders is a membership group and professional development network within ATD dedicated to developing and advancing the next generation of truck dealership leaders.
The ATD Yearbook includes the names, addresses and contact information for each truck maker, along with dealer statistics and annual sales figures.
ATD's vision, mission and core values mirror our members' high ethical values. ATD is the recognized voice of commercial truck dealers and is their premier source for advocacy, industry relations and education.
The prestigious national award recognizes commercial truck dealers for their business performance, industry leadership, and service to their communities.
ATD Quick Facts
Our Mission
Be the Voice of the American Truck Dealer
ATD is the voice of franchised new medium- and heavy-duty truck dealers in the U.S., and we passionately and effectively promote franchised dealer interests before the Congress, the executive branch and federal agencies, and the federal courts.
Additionally, ATD is the dealer’s best advocate in dealer-manufacturer relations, addressing concerns with manufacturers and distributors.
Finally, ATD promotes the benefits of local dealerships and the franchise system to the media, opinion leaders, industry stakeholders and the general public.
Accelerate Success for Our Members
We want to help strengthen our members’ operations through professional programs and services that improve the business skills of management personnel and the technical capabilities of non-management employees.
Education Opportunities
Learn MoreWe offer in-person training and consulting, plus webinars and other online learning opportunities. The ATD Academy turns dealers and managers into world-class leaders in their stores and communities.
ATD Show
Learn More
The ATD Show is the best-in-class event for commercial truck dealers. It's where dealers, manufacturers, exhibitors and experts convene for unparalleled opportunities to network with peers, industry experts and exhibitors all under one roof. And dealers attending the ATD Show enjoy exclusive access to truck manufacturer executives during make meetings – one of the premiere venues for dealers to discuss manufacturer challenges and opportunities directly with their truck manufacturers
Economic Reports and Analyses
Learn MoreATD produces regular research on the state of the commercial truck industry in the U.S., including annual snapshots of vehicle sales and the economic contributions of franchised new-truck dealers (ATD Data); an annual sales and economic forecast; and a biyearly economic Truck Beat publication.
