ATD Quick Facts
The Voice of the American Truck Dealer
Be the Voice of the Dealer
ATD is the voice of franchised new medium- and heavy-duty truck dealers in the U.S., and we passionately and effectively promote franchised dealer interests before the Congress, the executive branch and federal agencies, and the federal courts.
Additionally, ATD is the dealer’s best advocate in dealer-manufacturer relations, addressing concerns with manufacturers and distributors.
Finally, ATD promotes the benefits of local dealerships and the franchise system to the media, opinion leaders, industry stakeholders and the general public.
Accelerate Success for Our Members
We want to help strengthen our members’ operations through professional programs and services that improve the business skills of management personnel and the technical capabilities of non-management employees.
Offering Premier Education OpportunitiesLearn More
We offer in-person training and consulting, plus webinars and other online learning opportunities. The ATD Academy turns dealers and managers into world-class leaders in their stores and communities.
Hosting the Biannual ATD ShowLearn More
The biannual ATD Show is the best-in-class event for commercial truck dealers. It's where dealers, manufacturers, exhibitors and experts convene for unparalleled opportunities to network with peers, industry experts and exhibitors all under one roof. And dealers attending the ATD Show enjoy exclusive access to truck manufacturer executives during make meetings – one of the premiere venues for dealers to discuss manufacturer challenges and opportunities directly with their truck manufacturers
Publishing Economic Reports and AnalysesLearn More
ATD produces regular research on the state of the commercial truck industry in the U.S., including annual snapshots of vehicle sales and the economic contributions of franchised new-truck dealers (ATD Data); an annual sales and economic forecast; and a biyearly economic Truck Beat publication.