Code of Ethics

Code of Ethics

The NADA/ATD Code of Ethics is designed to reinforce dealers' personal commitment to quality service and high ethical standards.

As a member of NADA/ATD, member dealers subscribe to the following principles and standards. Implicit in this Code is the requirement that NADA/ATD members comply fully with all federal, state, and local laws governing their businesses.

We pledge to:

  • Operate this business in accord with the highest standards of ethical conduct.
  • Treat each customer in a fair, open, and honest manner, and fully comply with all laws that prohibit discrimination.
  • Meet the transportation needs of our customers in a knowledgeable and professional manner.
  • Represent our products clearly and factually, standing fully behind our warranties, direct and implied, and in all other ways justifying the customer’s respect and confidence.
  • Advertise our products in a positive, factual, and informative manner.
  • Detail charges to assist our customers in understanding repair work and provide written estimates of any service work to be performed, upon request, or as required by law.
  • Resolve customer concerns promptly and courteously.
  • Put our promises in writing and stand behind them.

Ethics Guide

In addition, NADA has published an Ethics Guide that focuses on four key areas of dealership operations: sales, service, financial services and advertising. Learn more about the Ethics Guide.