Serving Commercial Truck Dealerships
American Truck Dealers (ATD), a division of NADA, is the recognized voice of commercial truck dealers, and your premier source for advocacy, industry relations and education.
Register for the 2026 ATD Legislative Fly-In
The 2026 ATD Legislative Fly-In will take place at the Hotel Washington in Washington, D.C., on June 22-23.
The Fly-In provides truck dealers and Automotive Trade Association Executives (ATAEs) with an opportunity to lobby Congress on issues of importance to medium- and heavy-duty truck dealers. Click the button below to view the schedule.
Calling all thought leaders, innovators and dynamic presenters!
Think you have what it takes to lead a conversation about the evolving industry and initiate thought-provoking discussions on topics transforming truck dealership success? Submit your proposal — or forward this to thought leaders, innovators and dynamic presenters who can initiate thought-provoking discussions on topics relevant to you and fellow dealers — by April 24.
Kevin Holmes Appointed ATD Chairman
Kevin Holmes
2026 ATD Chairman
LAS VEGAS, Nev. (Feb. 5, 2026) - The American Truck Dealers (ATD) has inaugurated Kevin Holmes of Massachusetts as its new chairman. Holmes succeeds Scott Pearson, president of Peterbilt of Atlanta, and will serve a two-year term.
“I am honored to be the next ATD chairman, and I am ready to do my part to propel the industry forward,” Holmes said. “Our strength as dealers comes from our solidarity and by working together, we can tackle the challenges that come our way.”
ATD Welcomes New President David Bell
David Bell
ATD President
TYSONS, Va. (Feb. 19, 2026) – The American Truck Dealers (ATD), a division of the National Automobile Dealers Association (NADA), welcomes David Bell, who will join the organization as its new president, effective March 2, 2026.
“David’s considerable experience in transportation policy will make him a successful leader for America’s franchised truck dealers,” said Kevin Holmes, ATD Chairman. “We look forward to working together to build a stronger trucking future.”
SAVE THE DATE FOR ATD SHOW 2027!
The annual ATD Show will take place in Orlando, Fla., on February 17-19, 2027 (Wednesday through Friday).
In a time of rapid transformation, the ATD Show remains the industry’s most powerful platform for innovation, connection, and growth. Stay tuned for more details about ATD Show 2027.
ATD offers premier educational opportunities, in-depth training, and first-class consulting to help you and your entire dealership succeed.
- Explore over 500 pieces of educational content in our Resource Center
- Register for seminars and other classes
- Enroll in ATD Academy to become world-class leaders
Upcoming Webinars
SPONSORED AND PRESENTED BY HUNTINGTON BANK
Reducing Payment Costs with a Full-Bank Partner (April 22)PRESENTED BY NADA AND ASE
Growing Your Own Technicians: The Apprenticeship in a Box (April 28)SPONSORED AND PRESENTED BY YOOZ
Where M&A Deals Lose Financial Value: And How Unified AP Prevents It (April 29)PRESENTED BY ATD
Meet ATD’s New President & 2026 Fly-In Preview (April 30)PRESENTED BY U.S. EQUAL EMPLOYMENT OPPORTUNITY COMMISSION
Workplace Compliance 101: Understanding EEO Laws and Employer Responsibilities (May 5)SPONSORED AND PRESENTED BY PODIUM
Winning dealerships have one thing in common... (May 6)PRESENTED BY NADA AND NORTHWOOD UNIVERSITY
NADA + Northwood University Debut: Premier Education Partnership Launch (May 7)SPONSORED AND PRESENTED BY INFORMATIV
First Pencil Matters: Payment Transparency in a New Era of FTC Scrutiny (May 13)
View All Webinars
Driven Management Guides
The Driven Management Guide, ATD Performance Measurement 2025, provides medium- and heavy-duty truck dealers with comparative performance data, including overall dealership and departmental guides for sales, service, parts, and body shop.
The report, based on 2024 data, covers a variety of challenges faced by commercial truck dealers in the economic, social, and political environments, including:
The report covers 60 Critical Operating Variables (COVs), based on data from ATD 20 Group members and Academy students, for calendar years 2022 through 2024. The COVs are proven financial result measures–past, present and future–of economic performance for a medium- or heavy-duty commercial truck dealership.
View All Driven Management Guides
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Your Voice in
Washington
ATD, the "Voice of the Dealer," has represented the interests of franchised medium- and heavy-duty truck dealerships, their employees and their customers since 1970. ATD continues to work on behalf of its members with all branches of government, truck manufacturers, the media and the public.
ATD Emerging Leaders
ATD Emerging Leaders helps prepare the dealers of tomorrow by giving them a forum to share ideas and seek ways to improve their business operations.
Its goal is to create a professional development network for the future leaders of ATD by promoting peer relationships, education, social networking and advocacy.
Join ATD Emerging Leaders to help build a successful future for our industry, our association and our communities.
Our Mission
VISION
ATD, a division of NADA, is the recognized voice of commercial truck dealers and their premier source for advocacy, industry relations and education. ATD membership is integral to dealers' business.
MISSION
To serve and represent the specific needs of franchised commercial truck dealer members through federal advocacy, industry relations, education and other services.
CORE VALUES
ATD members value integrity, participation, professionalism, advocacy and community.
