Image

Image

Kevin Holmes
2026 ATD Chairman
 

LAS VEGAS, Nev. (February 5, 2026) - The American Truck Dealers (ATD) has inaugurated Kevin Holmes of Massachusetts as its new chairman. Holmes succeeds Scott Pearson, president of Peterbilt of Atlanta, and will serve a two-year term.

“I am honored to be the next ATD chairman, and I am ready to do my part to propel the industry forward,” said Holmes, who previously served as ATD vice chair. “Our strength as dealers comes from our solidarity and by working together, we can tackle the challenges that come our way. I am committed to building a stronger tomorrow and shaping the future of trucking with you all.” 

Holmes is president and CEO of Advantage Truck Group, headquartered in Shrewsbury Massachusetts. ATG is the largest Daimler Truck North America dealer group in  New England with eight locations and over 400 employees.

Holmes started his career with the purchase of a gas station in 1984. Two years later, after recognizing the needs of his customers, he launched the business that would become ATG. Kevin and ATG have been recognized by industry publication Truck Parts and Service as Successful Dealer of the Year, and by the Transportation Association of Massachusetts as Company of the Year. For his standout leadership, Kevin was also named Worcester Business Journal’s Large Business Leader of the Year. In 2012, Kevin and ATG started Haulin’ 4 Hunger, Advantage Truck Group’s philanthropic program that to date has donated nearly 100,000 meals to communities across Massachusetts, New Hampshire and Vermont.

As chairman, Holmes will call on Congress to repeal the Federal Excise Tax—an outdated, inefficient and punitive tax on dealers and their customers in the upcoming Surface Transportation Bill. In addition, he will continue to advocate for policies that provide economic security and clarity for truck dealers such as relief from tariffs and regulatory certainty.  

“Trucks are the backbone of this country, and our united voice will shape their future,” said Holmes. 

Outgoing chair Scott Pearson will serve as the chairman emeritus through 2026.