As they say, the only constant in life is change. This is certainly true for the commercial truck industry; and the dealers who stay ahead of it are the ones who show up, lean in and learn from each other.
Hear directly from 2026 ATD Show Chairman KC Heidler, who stresses this year’s event is all about change. In the accompanying video, he shares his perspective on this and other key topics addressed by General Session speakers — and explains why attending ATD Show matters now more than ever. (Watch video)
ATD Show 2026 is about understanding where the industry is headed, and what dealers must do now to remain competitive in a rapidly evolving marketplace.
From shifting customer expectations and emerging technologies to workforce challenges and economic pressure, change is touching every part of a truck dealership. ATD Show 2026 is designed to help dealers navigate that change with confidence.
Attendees will gain practical insights from industry leaders and discover solutions that work in the real world. The agenda delivers strategies you can take back to your dealership. Whether your focus is operations, sales, service, leadership or long-term growth, there’s something for everyone — so bring your crew!
ATD Show brings the commercial truck dealer community together. In an industry shaped by relationships, the value of connecting face to face with peers, partners and thought leaders can’t be overstated. These conversations spark ideas, reinforce best practices and remind dealers they’re not navigating change alone.
Get in Gear
ATD Show 2026 is less than three weeks away, the momentum is building and you can't afford to miss it.
Watch the chairman’s message — then register today to be part of the conversation shaping the future of the truck dealership industry.
