What’s the smartest way to put AI to work in your dealership? Are you keeping up with the way customers want to buy? How do you keep your best technicians? What makes a video ads get results? How can you deliver a better customer experience?
Whatever challenges you face, make them part of your agenda for NADA Show 2027, Feb. 17–20 in Orlando.
The education lineup is here, with sessions covering the issues dealers and their teams are tackling right now — and the opportunities that could shape what comes next.
With auto retail changing at light speed, the questions keep coming. Find the answers in Orlando.
Explore sessions across six tracks: Business Essentials, Fixed Ops, Human Capital, Leadership, Marketing and Digital, and Variable Ops.
Start With the Big Ideas
Two Super Sessions bookend NADA Show education with an opportunity to go deeper on ideas with industry-wide impact.
We’ll kick off with “Disney’s Approach to Quality Service.” Discover how one of the world's most recognizable brands builds a culture where employees feel valued, empowered and inspired to deliver exceptional customer experiences. Explore Disney's approach to strengthening employee engagement, driving high performance and creating a culture that delivers exceptional service at every level.
Some of the best ideas are already working in dealerships. “Borrowed Brilliance: 20 Group Best Ideas” brings standout strategies and practices from NADA 20 Groups, with proven ideas across sales, service, inventory, staffing, customer experience and more. Discover real-world strategies you can adapt, implement and share with your team to improve performance and profitability.
Tackle the Issues on Your List
Across the workshop lineup, you’ll find practical sessions addressing challenges throughout the dealership.
AI is a major part of the conversation, with sessions exploring how dealerships can put artificial intelligence to work while navigating the very real questions surrounding data, implementation and results.
You’ll also find sessions focused on technician retention, employee performance, mobile service, video advertising and customer experience — along with profitability, leadership, operations and more.
Whether you’re responsible for the entire dealership or focused on one part of the business, you’ll find it here. Follow a single education track or chart your own course!
And There’s More Than One Way to Learn
Go beyond traditional workshops with education experiences designed for different topics, formats and conversations.
Spotlight Series brings innovators, leaders and visionaries together for high-profile conversations about the forces shaping auto retail.
The Exchange is exclusively for dealers and dealership managers. No presentations. No sales pitches. Just candid discussion with peers about the challenges you share.
Dealer Learning Lab, located on the sold-out Expo floor, offers focused sessions with actionable insights you can take back to your dealership.
You’ve got questions. Find the answers in Orlando.
