Five reasons. Three days. Countless opportunities to learn, connect and get ahead.
ATD Show 2027 brings commercial truck dealers and managers together in Orlando, Feb. 17–19, for three days of industry insights, practical education and valuable connections. From conversations with manufacturers to fresh ideas for improving dealership performance, here's why you won't want to miss it.
1. Big Issues. Industry Leaders. Fresh Perspectives.
What's next for commercial trucking? Find out during four General Sessions tackling the issues shaping the industry.
From politics and policy to workforce development, customer service, AI and emerging technologies, hear from industry leaders and experts about the trends, challenges and opportunities affecting your dealership.
2. Practical Education. Real-World Solutions.
Looking for new ways to improve dealership performance? ATD Show education delivers strategies you can put to work.
Explore workshops covering technician recruitment and retention, fixed operations, digital marketing, profitability and more. Then take the conversation further at the ATD Exchange, where dealers and managers share experiences, compare strategies and learn from one another.
3. The Hub Is Where It Happens.
One space. Endless opportunities to connect.
The Hub is your ATD Show home base, bringing together General Sessions, sponsor stations, networking opportunities and more.
Catch up with colleagues, meet industry partners, celebrate dealership achievements or simply recharge between sessions. From receptions to spontaneous conversations, The Hub is where connections happen.
4. Hear Directly From Your OEM.
ATD Show Make Meetings bring dealers and managers together with their respective manufacturers for important conversations about the issues affecting their businesses.
Hear the latest on market trends, product plans and dealership priorities, ask questions and connect directly with manufacturer representatives.
It's a valuable opportunity to strengthen relationships and stay informed about what's ahead.
5. More Networking. One Epic Experience.
The connections don't stop at ATD Show!
Your ATD Show registration also includes access to NADA Show 2027, including its Welcome Reception at Universal Epic Universe on Wednesday, Feb. 17, from 7-11pm.
Enjoy exclusive access to Orlando's newest theme park, explore five immersive worlds and connect with colleagues from across the auto retail industry during one unforgettable evening.
One Night. Exclusive Access. Endless Connections.
Those Are Our Top 5. Come See for Yourself!
Why stop at five? Stay through Saturday to hear basketball legend, entrepreneur and business leader Magic Johnson on the NADA Show Main Stage. Or take your leadership skills further with the ATD Emerging Leaders program (additional ticket required). There's even more waiting for you in Orlando!
Join us at ATD Show 2027, Feb. 17–19 at the Hyatt Regency Orlando, and experience it all firsthand.
