Get Approved to Attend

Don't just ask for permission. Make the business case.

Connect It to Dealership Results

Show your manager you'll come back with: 

  • Practical ideas to increase profitability 
  • New strategies from top-performing dealers 
  • Solutions to improve operations and customer experience 

Build Your Agenda Before You Ask

They'll know you're ready if you have a plan. Identify: 

  • Workshops that address current dealership priorities 
  • Speakers who offer fresh perspectives and lasting impact
  • Exchange sessions, where you share what you know and discover what you don't

Show the Return on Investment

Every investment should have a payoff. Explain yours.  

  • Share a post-Show recap with your team. 
  • Compare current processes with industry best practices. 
  • Recommend solutions or partners worth exploring, and improvements that could increase revenue or reduce costs.

We've prepared a sample letter in editable Word format that you can share with your manager. 
The document may download automatically, so please check your Downloads folder.
 

Download
 

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ATD Show 2025


 

Common Questions From Managers

  1. "Can we afford it?"  Early registration and hotel rates offer the best value. One new idea or operational improvement can easily outweigh the cost of attending.
  2. "Can we spare you?" You'll stay connected throughout the Show, and you'll return with actionable ideas that benefit the entire dealership.
  3. "Let's decide later." Waiting often means higher registration rates, fewer hotel choices and missed opportunities to plan the most valuable schedule.