This episode sponsored by
You have the inventory, the expertise and the team. But when shoppers search for their next vehicle—or somewhere to service their current one—does your dealership make the shortlist?
In the newly released episode of Dealer Driven, Greg Gifford, chief strategy officer at SearchLab Digital, breaks down what dealers need to know about local search and how to turn online visibility into opportunities for their stores.
His message: Effective search engine optimization takes more than checking a box or churning out website content. It requires a strategy that reflects your dealership’s market, customers and business goals.
From Google Business Profiles to customer reviews, Gifford explores the factors that influence how customers find and evaluate dealerships. He also tackles misconceptions about reputation management and explains why dealers should ask tougher questions about what their marketing partners are delivering—and he provides nine questions to ask your vendor to make sure you’re receiving custom service and getting the biggest ROI.
And with AI changing the way shoppers search, the stakes are growing. Gifford examines increasingly conversational searches, what they mean for dealership content and why strong SEO fundamentals remain essential as new tools emerge.
Whether you operate one rooftop or an entire group, this conversation offers a practical starting point for assessing your approach—and spotting opportunities you may be overlooking.
Listen to, or watch, the latest episode of Dealer Driven and help put your dealership on your next customer’s radar.
