Professional Series Training


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The NADA Professional Series grants certifications for new or high-potential department managers. Choose among four management disciplines (Sales, Office, Parts, or Service) and complete your certification in as few as three months. The NADA Professional Series includes two days of core competency-focused training and two days of leadership training in classroom, for a total of four days out of the dealership. Also, you get on-line HR and DMS training at no additional charge. Training is held in three different locations to meet market demands.


Each professional certification includes four instructional modules:

  1. Core Competencies (discipline specific) — blended (24 hours)
    • 16 hours: 2-day classroom, instructor-led
    • 8 hours: Interactive/online courses
  2. Leadership Foundations — blended (24 hours)
    • 16 hours: 2-day classroom, instructor-led
    • 8 hours: Interactive/online courses
  3. Human Resources Foundations — self-paced (8 hours)
  4. DMS Applications (discipline specific) — self-paced (8 hours)

Professional Certifications:

  • Develop a sales process that supports the dealership vision for profitability.
  • Plan for the future of variable operations.
  • Manage vehicle inventory to impact the bottom line and improve customer satisfaction.
  • Find and hire top sales team members.
  • Consistently drive departmental profitability.
  • Devise reconciliation techniques that address inventory expense.
  • Analyze and understand your financial statements and DMS metrics.
  • Harness positive financial trends and minimize negative trends impacting all departments.
  • Master the three-day closing of your monthly financial statement.
  • Develop best practices for deal processing, RO work flow, parts reconciliation and inventory purchases.
  • Learn how to best compete in your market.
  • Maximize parts turns and reduce obsolescence.
  • Develop parts processes that support the dealership vision.
  • Manage parts inventory to impact the bottom-line and improve customer satisfaction.
  • Understand financial metrics needed to improve department profitability.
  • Learn how to best compete in your market.
  • Develop a service process that supports the dealership vision success.
  • Optimize service department operations and increased profits.
  • Harness new service potential to impact the bottom line and improve customer satisfaction.
  • Develop processes to recapture lost customers and retain new customers for improved CSI.

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