NADA Academy

NADA Academy program prepares current and future dealership leaders to operate a successful and profitable automotive business, while examining the latest in industry trends and technology.

NADA Academy

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Academy program includes either six one-week classroom sessions or six month-long live online sessions, once or twice a week, over the course of a year. The sessions are taught by industry experts, with hands-on practical application in each area of the dealership. In this process, you will develop an end-to-end view of business and dealership operations.


Price: $10,950  APPLY NOW 


Attend One Week

Choose your Seminar

Dealership managers may attend any of Academy classes and hone skills pertinent to their needs.

Academy Classes

Learn financial management principles and how to navigate the balance sheet, income statement and gross profit analysis at both the dealership and department levels. Interpret and analyze financial statements to identify performance improvement opportunities.


  • Financial Statement Geography

  • Basic Accounting Concepts

  • Maximizing cash and profit

  • Calculating Fixed and Total Absorption

  • Importance of Cash Flow & Liquidity

  • Identifying and Eliminating Frozen Capital

  • Optimization and Evaluating Inventory Performance

  • Analyzing Sales and Gross Profit

  • Identify Expense Control Opportunities

  • How Work In Process (WIP) … works

  • Goal Setting and Problem-Solving Tools

  • Introduction to the NADA 20 Group Composite

Unleash the profit potential of your 2nd largest inventory investment by challenging the Parts industry with innovative improvement processes. Discover best practices in this student-centered Parts training to optimize your inventory mix and its impact on other departments.


  • Analyzing inventory performance

  • Aging inventory

  • Assessing gross profit opportunities

  • Benefits of the correct mix of parts

  • First-time fill rate

  • Understanding DMS reports

  • Reconciling inventory

  • Sharing best ideas

Understand the importance of the service department and how it serves as the backbone of the dealership. Recognize the impact properly designed processes have on both the service department and the entire dealership’s financial performance.


  • Assessing gross profit opportunities

  • Analyzing labor pricing strategies

  • Evaluating technician and service advisor performance

  • Optimizing production and scheduling techniques

  • Linking telephone strategies to service sales

  • Exploring service legalese

  • Sharing best ideas


Vehicle Inventory and Marketing Management


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Certificate Program

Explore inventory management using an investment approach, and analyze effective cutting-edge marketing strategies and website efficiency.


  • New and pre-owned vehicle department profitability and inventory aging analysis

  • Appraising, reconditioning, sourcing, pricing and wholesaling to maximize turn

  • Evaluating the relationship between volume and gross

  • Digital marketing, including SEO, SEM, conversion, mobile, analytics, reputation management and video

  • Converting leads to sales


Vehicle Sales & Associate Management


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Certificate Program

Delve into the critical processes that drive customer and employee retention, sales, and F&I to improve profitability.


  • Determining true profitability

  • Identifying F&I opportunities

  • Assessing compensation and benefits utilizing NADA Dealership Workforce Study

  • Recruiting and developing employees

  • Valuing and leveraging the customer base

  • Non-present buyer

  • Legislative Affairs briefing


Business Leadership


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Certificate Program

Discover your individual leadership and management style and its impact on others. Apply the knowledge and skills gained during the first five weeks of the Academy to best select and develop your team for the continuity of the business.


  • Completion of an individual leadership assessment profile

  • Understanding effective leadership theories and techniques

  • Blend of succession and management transition planning

  • Detect and prevent fraud in the dealerships

Academy Schedule

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