Vehicle Inventory and Marketing Management Certificate

Explore inventory management using an investment approach, and analyze effective cutting-edge marketing strategies and website efficiency.

How it Works

NADA Academy certificates allow dealership managers to attend specific department training with the full time student any of the six weeks of the Academy program and hone skills pertinent to their needs.

Certificate seats are reserved for participants attending with full-time Academy student. Please select a seminar if you aren't attending with a full-time student.


  • New and pre-owned vehicle department profitability and inventory aging analysis

  • Appraising, reconditioning, sourcing, pricing and wholesaling to maximize turn

  • Evaluating the relationship between volume and gross

  • Digital marketing, including SEO, SEM, conversion, mobile, analytics, reputation management and video

  • Converting leads to sales

Interested in a Seminar instead?

Check out the Vehicle Inventory and Marketing Management Seminar.

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Upcoming Classes