
NADA Market Beat
Produced by NADA's Industry Analysis division, NADA Market Beat is a monthly report on U.S. new light vehicle sales; it replaces the NADA Monthly Sales Recap.
NADA Market Beat: New Light-Vehicle Sales YTD Up 13.7% YOY
New light-vehicle sales in August increased year over year for the 12th straight month.

New light-vehicle sales in August increased year over year for the 12th straight month. The August 2023 SAAR of 15 million units was up 13.7% from August 2022. According to Wards Intelligence, fleet deliveries in August 2023 represented 15.1% of sales. Through the first eight months of the year, total new light-vehicle sales are up by 13.7% compared with the same period last year.
New light-vehicle inventory, which should increase compared with July 2023, is expected to total 1.9 million units at the end of August 2023. As inventory has improved, so has OEM incentive spending. Although average incentive spending per unit in August 2023 is expected to double compared with August 2022, it likely will be flat compared with July 2023 and total $1,902, says J.D. Power. While incentives have not risen dramatically in recent months, there have been increases in leasing incentives. According to J.D. Power, leasing is expected to account for 20% of all new-vehicle sales in August 2023. Even with incentive spending trending higher, the growth in average monthly payments hasn’t slowed because of a still relatively rich mix of vehicles available for sale as well as high interest rates on vehicle finance contracts. J.D. Power expects an average monthly payment of $729 and average interest rate of 7.3% for a new-vehicle finance contract.
Looking ahead, there are headwinds that could weigh on new-vehicle sales. A potential UAW strike threatens to disrupt vehicle production at GM, Ford and Stellantis just when inventory levels have improved. Also, roughly 44 million Americans will have to resume paying their student loans in October 2023, with those payments likely impacting consumers’ monthly budgets. Still, we expect total new vehicle sales for 2023 to improve significantly compared with 2022. Our forecast for total new light-vehicle sales in 2023 is 15.2 million units.
2023
August NADA Market Beat: New Light-Vehicle Sales YTD Up 13.7% YOY July NADA Market Beat: New Light-Vehicle Sales Increase Year-Over-Year for 11 Straight Months June NADA Market Beat: First Half of 2023 Hits High Note with June 2023 15.7 Million Unit SAAR May NADA Market Beat: May 2023 is 10th Consecutive Month of YOY Sales Increases April NADA Market Beat: April 2023 New Light-Vehicle SAAR Increases 11.4% Compared to April 2022 February NADA Market Beat: New Light-Vehicle SAAR Up Year-Over-Year for Seventh Straight Month January NADA Market Beat: January 2023 SAAR Hits 15.7 Million Units2022 Archives
December NADA Market Beat: 2022 New Light-Vehicle Sales top 13.7 Million Units November NADA Market Beat: November 2022 New Light-Vehicle Sales Up YOY; Down Slightly from Month Prior October October New Light-Vehicle Sales Up Nearly 10% from September September NADA Market Beat: September 2022 New Light-Vehicle Sales Up 9.6% August NADA Market Beat: August 2022 New Light-Vehicle SAAR Up 0.7% Year-Over-Year July NADA Market Beat: New-Light Vehicle Sales Increased Slightly Month-Over-Month June NADA Market Beat: June New Light-Vehicle Sales Up Slightly from May 2022 But Down Year-Over-Year May New Light-Vehicle Sales Down 12.6% Month-Over-Month April NADA Market Beat: April New Light-Vehicle Sales Up Slightly from March March NADA Market Beat: Supply Chain Disruptions Suppress New Light-Vehicle Sales February NADA Market Beat: February New Light-Vehicle Sales Weakened Compared to January January NADA Market Beat: January 2022 New Light-Vehicle SAAR Reaches 7 Month High2021 Archives
December NADA Market Beat: 2021 New Light-Vehicle Sales Up 3.1% over 2020 November NADA Market Beat: Limited Vehicle Availability Continues to Impact Sales Despite Slight Inventory Increases in November October NADA Market Beat: First Monthly New Light-Vehicle Sales Gain Since April September NADA Market Beat: Limited Inventory Drives SAAR of 12.2 Million Units for September Sales August NADA Market Beat: New Vehicle Sales Decline Amid Inventory Constraints July NADA Market Beat: Inventory Continues to Impact New-Vehicle Sales June NADA Market Beat: Inventory Constraints Limit New-Car Sales April NADA Market Beat: New Light Vehicle-Sales Top 18 Million Unit SAAR for Second Straight Month March NADA Market Beat: March New Light-Vehicle Auto Sales Incredibly Strong February NADA Market Beat: New Light-Vehicle Sales Fall Slightly in February January NADA Market Beat: Light-Vehicle Sales Start Strong in January 20212020 Archives
December NADA Market Beat: 2020 Light-Vehicle Sales Reach 14.46 Million Units November NADA Market Beat: New-Vehicle Sales Down Slightly Compared to Previous Two Months October NADA Market Beat: New-Vehicle Sales Top 16 Million Unit SAAR for Second Straight Month September NADA Market Beat: New Light-Vehicle Sales Up for Fifth Consecutive Month August NADA Market Beat: New Light-Vehicle Sales Continue to Recover July NADA Market Beat: July Vehicle Sales Improve for Third Consecutive Month June NADA Market Beat: June Vehicle Sales Increased to 13 Million SAAR May NADA Market Beat: May Sales Show Signs of Recovery April NADA Market Beat: April 2020 SAAR Falls to 8.6 Million Units March NADA Market Beat: Light Vehicle Sales Down 34.1% in March Due to COVID-19 February NADA Market Beat: U.S. New Vehicle Sales Up 1.9% Year-Over-Year January NADA Market Beat: Light Trucks Represent 75% of All Light Vehicles Sold2019 Archives
December NADA Market Beat: 2019 U.S. New Vehicle Sales Mark 5th Year Over 17 Million Units November NADA Market Beat: U.S. New Vehicle Sales Down 1.5% Year-to-Date October NADA Market Beat: U.S. New Vehicle Sales Down 1.5% Year-to-Date September NADA Market Beat: U.S. New Vehicle Sales Down 1% Year-to-Date August NADA Market Beat: U.S. New Vehicle Sales Down 1.1% Year-to-Date July NADA Market Beat: U.S. New Vehicle Sales Down 1.4% Year-to-Date June NADA Market Beat: U.S. New Vehicle Sales Down 1.2% Year-to-Date May NADA Market Beat: Despite a Solid May Sales Performance, U.S. Light-Vehicle Sales Down 1.8% Year-to-Date April NADA Market Beat: U.S. Light-Vehicle Sales Down 4.5% March NADA Market Beat: U.S. Light-Vehicle Sales Down 0.9% February NADA Market Beat: U.S. Light-Vehicle Sales Down 2.5% January NADA Market Beat: U.S. Light-Vehicle Sales Down 3%Related
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