NADA Selected as Exclusive Provider for General Motors Minority Dealer Development 20 Groups
TYSONS, Va. (July 12, 2021)— The National Automobile Dealers Association (NADA) has been selected as the exclusive provider of 20 Group services for GM’s Minority Dealer Development (MDD) 20 Groups.
GM’s MDD program aims to change the face of the automotive retail industry by attracting and retaining minority dealers to its dealer network. The program also nurtures GM’s existing minority dealers and ensures they receive the support they need to grow their business.
Like NADA’s other 20 Groups, the GM MDD 20 Group meetings will equip dealers and managers with best practices and new ideas to improve dealership processes and performance. NADA will facilitate 20 Group meetings consisting of noncompeting dealers, which are led by NADA consultants with an average of more than 30 years of automotive retail experience. 20 Group meetings offer financial and digital marketing analytics comparisons of participating dealerships against average and best-of-class dealers, as well as access to NADA’s industry-leading OEM-specific online composite and ongoing support of 20 Group peers and consultants.
“For many years, NADA has been a leading-provider of 20 Group meeting moderation services in the automotive industry,” said Carlos Latour, General Motors Director Dealer Diversity Relations. “The General Motors Dealer Diversity team is impressed with NADA’s innovative offerings which will help advance the performance and operation of our minority dealers. NADA has a strong team with experienced and dedicated consultants, as well as industry-leading web-based tools which will help dealers improve their performance. Together with our minority dealers, we look forward to a long-lasting relationship with NADA.”
NADA’s 20 Group meetings have a proven track record of improving the business success of participating dealers, including through its nearly decade-long partnership with GM to facilitate the company’s Women's Retail Network (WRN) 20 Group meetings.
“NADA is committed to promoting diversity, equity and inclusion throughout the auto industry, and we believe one of the best ways we can accomplish that goal is through our class-leading Academy and suite of consulting services,” said NADA President and CEO Mike Stanton. “By giving minority constituencies within the auto retail community more and more tools to thrive and succeed, we’ll be working our way toward a more diverse and inclusive dealer body for years and hopefully generations to come. We are incredibly excited to facilitate these 20 Group meetings and support minority GM dealers, and we hope to announce similar initiatives in the coming months.”
“The entire auto industry is united in support of diversity, equity and inclusion efforts, and I think we’ve barely scratched the surface of what we’re going to be able to accomplish by continuing to work together toward this shared and important goal,” Stanton added.
“The GM Minority 20 Groups are a vital step in enhancing diversity in the auto retail industry,” said Robert Brogden, NADA Board Member and Owner/President of Robert Brogden Buick GMC in Olathe, Kan. “I look forward to NADA facilitating these meetings and working alongside other minority GM dealers, not only to boost our own businesses, but also to highlight that minority dealers are key to the overall dealer body and automotive industry.”
The MDD 20 Group meetings will begin this year. For more information on NADA 20 Groups, click here.