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VIDEO: Lithia Motors Founder Discusses Importance of 20 Group Participation



Abram Olmstead, Senior Director

Abram Olmstead

Senior Director, Digital Media

We recently traveled to Medford, Oregon to chat with Sid DeBoer, founder and chairman of Lithia Motors, about his experience with 20 Groups. Check out this video from the visit: 

NADA/ATD 20 Group programs equip dealers and managers with best practices, new ideas and financial comparisons to improve business performance and profitability. On average, dealerships that join 20 Group increase their profitability 20% within the first year!

Learn how you can become a part of the 20 Group program here:

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