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It’s Back: Announcing NADA’s 6th Annual Women Driving Auto Retail Video Contest



The NADA Women Driving Auto Retail video contest is back for its sixth year, exclusively sponsored by TEKION. The contest celebrates all women who work in the country’s more than 18,000 car or truck dealerships.

If you’re a woman in the auto retail industry, we want to know about your experience and how your dealership career journey began. In 90 seconds or less, tell other women who you are, what you do, why you love it, and why the auto retail industry is a great career path. 

During the fifth annual contest, NADA received a record of more than 150 video submissions from women at various levels in their career and across all dealership departments. These videos were nothing short of moving and serve to inspire the next generation of women working in dealerships and empower those already working in dealerships nationwide.

This year’s 10 contest semifinalists will be announced on Tuesday, Jan. 17, 2023 on NADA Headlines and on the Women Driving Auto Retail Facebook page. The grand-prize winner will be announced at Live Stage at NADA Show 2023 on Saturday, Jan. 28.

Semifinalists will receive a $500 gift card. The grand-prize winner will receive a $1,000 gift card plus complimentary registration to NADA Show 2024 in Las Vegas.

Take a look at the fifth annual semifinalists here for inspiration, but don’t forget that the video length is shorter this year!

Read the contest rules and submit your video at To be eligible, all videos must be posted by Thursday, Jan. 5, 2023, 12midnight ET and shared publicly on Facebook, Instagram, LinkedIn or Twitter and include the following hashtags: #WomenInAutomotive and #NADAcontest (don’t forget to include both).

Find more information on NADA’s Women Driving Auto Retail initiative and stay update to date on events by following us on Facebook.

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