Women Driving Auto Retail

Women Driving Auto Retail is an NADA initiative empowering women in the retail automotive industry.

Women Driving Auto Retail aims to amplify the voices of women working in the  automotive retail industry, as well as increase female employment in dealerships by providing dealers tools and expertise.

Women Driving Auto Retail Video Contest


NADA has hosted the annual Women Driving Auto Retail video contest for four years. The contest celebrates women who work in all areas of car or truck dealerships. Congrats to the grand-prize winner Morrie’s Automotive Group of Minnetonka, Minn. Watch the winning video above or check out the 10 video semifinalists here. Stay tuned for news about the fifth annual video contest later this fall.