2021 Women Driving Auto Retail Video Contest

Women Driving Auto Retail is an NADA initiative empowering women in the retail automotive industry.

Women Driving Auto Retail aims to amplify the voices of women working in the  automotive retail industry, as well as increase female employment in dealerships by providing dealers tools and expertise.


NADA is pleased to host the fourth annual Women Driving Auto Retail video contest celebrating women who work in all areas of car or truck dealerships, specifically during this trying year.

2020 has been a year full of uncertainty for the country given the coronavirus pandemic. NADA knows that dealers across the country have been impacted and have adapted quickly to operating in the new environment.

The submission period has ended, but stay tuned: NADA will announce 10 video semifinalists on Friday, January 29, 2021.

The grand-prize winner will be announced during the Women Driving Auto Retail Virtual Happy Hour at NADA Show 2021 on Wednesday, February 10 at 5pm ET.

Semifinalists will receive a $500 gift card. The grand-prize winner will receive a $1,000 gift card plus complimentary registration to NADA Show 2022 in Las Vegas.