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Coming Together to Create a Solution: NADA, National Urban League Partner to Recruit Women and Minorities

Published January 27, 2023


Sheryll Poe, Profile Picture, 175x175

Sheryll Poe


At last year’s NADA Show, NADA announced a new partnership with the National Urban League (the League) to create a workforce development initiative aimed at recruiting, training and hiring more women and minorities in the auto retail industry.

Now, an 18-month pilot program to do just that is rolling out in Baton Rouge, La.

The League’s Dennis Serrette, NADA Foundation Chair Annette Sykora and the Louisiana Automobile Dealers Association’s Will Green joined NADA Executive Director of External Relations Myra Dandridge and NADA Senior Vice President of Public Affairs Jonathan Collegio on the NADA Show Live Stage on Friday, Jan. 27, to flesh out the details of the new Jumpstart! Technician Apprenticeship Program. The session was sponsored by Women Driving Auto Retail (WDAR).

Watch the video below to hear more about the new program, including NADA’s commitment to pay for vocational training at local community colleges in the Baton Rouge area for up to 20 select candidates. And catch all the Live Stage action through our livestream

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