Get Approved to Attend
Don't just ask for permission. Make the business case.
Connect It to Dealership Results
Show your manager you'll come back with:
- Practical ideas to increase profitability
- New strategies from top-performing dealers
- Solutions to improve operations and customer experience
- Time-saving technologies and AI tools
- Vendor connections that can solve current challenges
Build Your Agenda Before You Ask
They'll know you're ready if you have a plan. Identify:
- Workshops that address current dealership priorities
- Speakers who offer fresh perspectives and lasting impact
- Exchange sessions, where you share what you know and discover what you don't
- Exhibitors you want to meet
- Specific problems you hope to solve
Show the Return on Investment
Every investment should have a payoff. Explain yours.
- Share a post-Show recap with your team.
- Present three ideas your dealership can implement.
- Compare current processes with industry best practices.
- Recommend solutions or partners worth exploring.
- Identify improvements that could increase revenue or reduce costs.
Common Questions From Managers
- "Can we afford it?" Early registration and hotel rates offer the best value. One new idea or operational improvement can easily outweigh the cost of attending.
- "Can we spare you?" You'll stay connected throughout the Show, and you'll return with actionable ideas that benefit the entire dealership.
- "Let's decide later." Waiting often means higher registration rates, fewer hotel choices and missed opportunities to plan the most valuable schedule.
