Expo Specialty Booths
NADA Pavilion, Booth #2201W
Your one-stop destination for programs that support dealership success. Learn about education and consulting services, legal and regulatory updates, membership perks, insurance with New York Life, and NADA Retirement by Empower. Visit us to connect, learn, and grow with NADA.
Pavilion Hours:
Wednesday, February 4 - 10am-5pm
Thursday, February 5 – 8:30am-5pm
Friday, February 6 – 8:30am-12:30pm
NEW for 2026 - Product Discovery Stage, Booth #2117W
Where innovation steps into the spotlight.
Introducing a brand-new Expo experience — the Product Discovery Stage — your front-row seat to the latest breakthroughs in dealership technology, service, and solutions. Here, exhibitors take the mic for fast-paced demos that bring their products to life. In just a few minutes, you’ll see real tools solving real dealership challenges — from operations and marketing to service bays and beyond. Grab a seat, take notes, and discover what’s next for your business. Every session is free, open to all attendees, and designed to spark ideas you can act on immediately.
Click here for the full schedule!
Dealer Learning Lab, Booth #8233N
Where ideas meet action. The popular Dealer Learning Lab is your go-to spot for fast, focused sessions packed with real-world strategies from industry experts and top dealers. Each presentation delivers practical insights you can take straight back to your dealership — from digital marketing and service operations to leadership and profitability. Pull up a seat, take notes, and get ready to turn fresh ideas into results.
Dealer Learning Lab Hours:
Wednesday, February 4 - 10:15am-4:35pm
Thursday, February 5 - 9:15am-4:35pm
Friday, February 6 - 9:15am-11:35pm
Click here full schedule of Dealer Learning Lab sessions.
EV Power Pit, Booth #2716W
Plug into the future of auto retail. Your go-to destination for all things electric. Stop by the EV Power Pit to connect one-on-one with experts who can answer your real-world questions about EV sales, service, infrastructure, and incentives. Whether you’re just getting started or already leading the charge, this is where you’ll find the tools, insights, and confidence to accelerate your EV strategy.
EV Power Pit Hours:
Wednesday, February 4 - 10am-5pm
Thursday, February 5 - 8:30am-5pm
Friday, February 6 – 8:30am-12:30pm
Exclusive NADA Dealer/Manager Lounge, Booth #1701W
Reboot and recharge. Take a break and grab a snack in this private lounge offered exclusively for dealers and managers.
Dealer/Manager Lounge Hours:
Wednesday, February 4- 10am-5pm
Thursday, February 5 – 8:30am-5pm
Friday, February 6 – 8:30am-12:30pm
NADA Relaxation Zone, Booth #7461N
Step away from the energy of the show floor and into the Relaxation Zone, your personal retreat for calm and comfort. Enjoy complimentary onsite chair and foot massages provided by licensed professionals, designed to help you decompress, reduce tension, and re-energize for the rest of your day. Whether you need a moment to reset between meetings or just a peaceful place to check emails, the Relaxation Zone is your go-to spot for a mental and physical refresh.
Relaxtion Zone Hours:
Wednesday, February 4- 10am-5pm
Thursday, February 5 – 8:30am-5pm
Friday, February 6 – 8:30am-12:30pm
NADA Sips Lounge, Booth #6060N
Your pitstop for a quickto refuel.
Refuel, relax and catch up with colleagues in this stylish lounge.
NADA Sips Hours:
Wednesday, February 4 - 10am-5pm
Thursday, February 5 - 9am-5pm
Friday, February 6 - 9am-12:30pmj
