This episode sponsored by
Penske Corporation President and Team Penske Executive Vice President Bud Denker joins the Dealer Driven podcast to explore the “common thread” connecting elite racing teams and high-performing dealerships.
Denker shares how communication, trust, precision and accountability drive success everywhere from the pit lane to the service lane. He also explains why losing can be an invaluable teacher. With approximately 660 victories in 6,600 race starts, Team Penske’s experience proves that sustained success depends on learning, adapting and continuously improving.
The conversation also examines Penske’s long-standing investment in professional development and NADA Academy training, the growing role of artificial intelligence in racing and retail, and the importance of balancing today’s performance targets with tomorrow’s growth.
Along the way, Denker offers candid leadership advice — including why listening and engagement may be the most underrated traits of a strong leader and why the colleague working beside you should be treated as importantly as the customer walking through your doors.
Plus, hear how Denker helped turn an ambitious idea into an upcoming IndyCar spectacle through the streets of Washington, D.C.
Start your engines and tune in for a fast-paced conversation packed with practical lessons for building stronger teams, developing future leaders and creating a culture built to win.
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