The ATD Show 2027 education lineup is here! Bringing together industry experts and thought leaders, the program tackles the challenges and opportunities shaping commercial truck dealerships.
From AI to Gen Z, workforce development to dealership profitability, discover practical strategies, fresh perspectives and valuable connections to help your dealership stay ahead.
Join us Feb. 17–19 at the Hyatt Regency Orlando for three days of learning, networking and conversations that can make a difference long after the Show.
Four General Sessions. Big Issues. Fresh Perspectives.
The ATD Show General Sessions bring dealers and experts together for important conversations about the forces shaping the future of commercial trucking.
- Shifting Gears: Politics, Policy and the Trucking Industry
Explore the legislative and regulatory landscape, the implications of November's elections, and what's ahead for truck dealers and your customers. - Change, Culture and Customer Service: Building a Stronger Brand
Hear from a former Ritz-Carlton executive about navigating change, strengthening dealership culture and delivering exceptional customer experiences. - Building Tomorrow's Truck Dealership Workforce
Discover strategies for attracting, developing and retaining the talent dealerships need to succeed, with insights from a panel of industry leaders sharing their unique perspectives. - Putting Technology to Work for Truck Dealers
Explore AI, emerging technologies, economic pressures and the investments that can help dealerships stay competitive. Plus, celebrate the announcement of the 2027 Truck Dealer of the Year.
Practical Ideas for Real Dealership Challenges
Looking for solutions you can put to work back at your dealership? ATD Show Workshops dive into the issues truck dealers face every day, offering expert insights and actionable takeaways to improve operations and performance.
Want to hear how other dealers are handling similar challenges? ATD Exchange sessions bring dealers and managers together for candid, peer-to-peer discussions on topics including floorplan expenses, DMS performance, service and parts operations, and finding — and keeping — the right talent.
No lectures. No sales pitches. Just valuable conversations with people who understand your business.
Make Connections That Matter
Make Meetings give dealers opportunity to connect directly with their OEM representatives for important conversations about their businesses, priorities and opportunities.
And between sessions, make The Hub your home base to connect with colleagues, meet industry partners and build relationships that last long after Orlando.
Invest in Your Emerging Leaders
Don't forget to bring your team! Develop the next generation of dealership leadership with a special ticketed morning session designed to help rising professionals strengthen their communication skills and leadership presence. Then put those new skills to work at the Networking Reception!
Even More to Experience at NADA Show
Your ATD Show registration also includes access to NADA Show 2027 activities, opening the door to even more education, networking and unforgettable experiences.
Explore the sold-out NADA Expo, discover additional learning opportunities and enjoy an exclusive Welcome Reception at Universal Epic Universe on Wednesday, Feb. 17.
And don't miss Magic Johnson on Main Stage Saturday, Feb. 20 — another great reason to extend your Orlando experience.
Your Next Big Idea Starts in Orlando
Three days. Fresh perspectives. Valuable connections. Countless opportunities to learn, grow and get ahead.
Explore the ATD Show 2027 education lineup, bring your team and get ready to discover what's next for your dealership.
