This episode sponsored by
Artificial intelligence is everywhere — but is it truly transforming automotive retail, or is the industry still waiting for the technology to live up to its promise?
On this episode of Dealer Driven, we welcome Steve Greenfield, CEO and founder of Automotive Ventures, for a candid look at the technologies poised to reshape the dealership business in the near future.
Greenfield explores how AI is beginning to influence everything from lead handling and employee productivity to compliance, customer interactions and the car-buying journey. He also examines the growing tension dealers face: embracing innovation quickly enough to remain competitive while avoiding the costly mistakes that can come with adopting unproven technology too soon.
As consumers become more digitally savvy — and increasingly rely on AI to research vehicles, evaluate dealerships and navigate purchases — dealers must prepare for a marketplace in which technology could fundamentally change the balance of information and expectations.
But Greenfield is clear that becoming “AI ready” doesn’t mean chasing every headline that you read, investing thousands of dollars in hardware and software, nor training all employees on every new tool that comes along. Rather, he offers practical perspective on how dealers can cut through the hype, evaluate emerging solutions and focus on what will make a meaningful difference to their businesses.
Tune in to discover what’s coming next and how your dealership can prepare today for the automotive retail landscape of tomorrow.
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