NADA ACADEMY
NADA Academy prepares current and future dealership leaders to operate a successful and profitable automotive business, while examining the latest in industry trends and technology.
FORMAT OPTIONS
⯈ IN-PERSON
Six one-week classroom sessions over a year, held at NADA Headquarters in Tysons, Va.
⯈ LIVE ONLINE: DAYTIME
Six 3-hour sessions, twice a week for three weeks, every other month for a year.
⯈ LIVE ONLINE: EVENING
Six 3-hour sessions, once a week for six weeks, every two months for a year.
WHO SHOULD ATTEND
Academy is designed for current and future dealership leaders and managers to improve each department’s profitability and the dealership as a whole, while examining how new technology and innovations reshape the industry.
HOW IT WORKS
Academy classes are taught in our state-of-the-art classrooms or live online, by industry experts, with hands-on practical applications in each area of the dealership. Through this process, you will develop an end-to-end view of business and dealership operations.
PROGRAM FEE
$14,995
Upon acceptance, applicants are enrolled into a class that complies with the Federal Trade Commission’s Antitrust Laws, ensuring no competing dealerships are in the same class.
PROGRAM OPTIONS
ACADEMY
A year-long program for developing dealership leaders.
SEMINARS
Focused, stand-alone classes for managers who want targeted training.
CERTIFICATES
Academy students have the flexibility to invite a department manager to join them for shared learning during any class week.
ACADEMY CLASSES
FINANCIAL MANAGEMENT
Learn basic accounting principles, plus how to navigate the balance sheet and income statement at both the dealership and department levels.
AGENDA
- Basic accounting concepts
- Financial statement geography
- Maximizing cash and profit
- Calculating fixed and total absorption
- Cash flow and liquidity
- Identifying and eliminating frozen capital
- Evaluating and optimizing inventory performance
- Analyzing sales and gross profit
- Leveraging expense control opportunities
- Work in Process (WIP)
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
- Goal-setting and problem-solving tools
- Introduction to the NADA 20 Group Composite
PARTS MANAGEMENT
Unlock the secrets to maintaining the correct inventory mix, increasing fill rates, and decreasing obsolescence to meet strategic KPIs.
AGENDA
- Analyzing performance
- Controlling aging inventory
- Assessing gross profit opportunities
- Acquiring the correct mix of parts
- Boosting your first-time fill rate
- Using DMS reports
- Reconciling inventory
- Preventing and addressing obsolescence
- Sharing best ideas
SERVICE MANAGEMENT
Analyze service department metrics and identify ways to improve efficiency, productivity, and proficiency while building customer loyalty.
AGENDA
- Assessing gross profit opportunities
- Determining labor pricing strategies
- Evaluating technician and service advisor performance
- Optimizing production and scheduling techniques
- Linking telephone strategies to service sales
- Exploring service legalese
- Sharing best ideas
Vehicle Inventory & Marketing Management
Explore inventory management using an investment approach and analyze effective cutting-edge marketing strategies and website effectiveness.
AGENDA
- Boosting vehicle sales department profitability
- Preventing and addressing aged inventory
- Appraising, reconditioning, sourcing, pricing, and wholesaling to maximize turn
- Evaluating the relationship between volume and gross
- Leveraging digital marketing, including SEO, SEM, conversions, analytics, reputation management, and video
- Converting leads to sales
Vehicle Sales & Associate Management
Delve into the critical processes that drive customer and employee retention, sales and F&I to improve profitability.
AGENDA
- Determining true profitability
- Identifying F&I opportunities
- Optimizing your Dealer-OEM relationship
- Leveraging NADA’s Dealership Workforce Study to make better compensation decisions
- Recruiting and developing employees
- Valuing and expanding your customer base
- Selling to non-present buyers
- Learning about NADA’s Legislative Affairs activities
Business Leadership
Discover your individual leadership style and how you can manage it to improve your interactions with others.
AGENDA
- Completing a personalized leadership assessment profile
- Examining research-based leadership theories and techniques
- Preventing, detecting, and addressing internal fraud
- Planning for transitions (management growth and succession strategies)
Homecoming
Collaborate with your peer network to address challenges and share solutions related to achieving the goals you set during your Academy classes.
AGENDA
- Analyzing performance using financial composite
- Analyzing performance using digital composite
- Peer to peer discussions about successes and opportunities
- Discuss hot industry topics
- Strategize about future plans
- Sharing best ideas
CONTACT
Testimonials
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Watch Academy Overview
