NADA Management Education Video Helps Dealers Create Special Finance Operations


MCLEAN, Va. (July 29, 2008) - In response to a growing special finance market, NADA Management Education has released a new video training program on establishing a special finance department in the dealership.

"Creating a Special Finance Operation: Doing it Right" (VT20) illustrates the key steps dealers and managers need to follow in order to build a special finance operation. Video segments-which include advice from experienced managers and dealers-cover staff appointment, the process of selling to the special finance customer, inventory and marketing. An additional case study reveals how one particular dealership succeeded in the special finance market.

A 27-page study guide is offered as a companion piece to the DVD. The guide serves as a reference on establishing, running and marketing a special finance department, and includes a special finance quiz.

The DVD and study guide are available for the combined price of $169.

Additional information and a four-minute preview are available at For further inquiries, call NADA Management Education at (703) 821-7227

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