NADA Foundation Wins Two Communicator Awards for its Workforce Initiative
TYSONS, Va. (May 10, 2019) – The National Automobile Dealers Association (NADA) Foundation has received two Communicator Awards from the Academy of Interactive and Visual Arts (AIVA) for the Foundation Workforce Initiative to promote dealership service technician careers.
In the association website and online video categories, the NADA Foundation’s Workforce Initiative won the academy’s 2019 Award of Excellence. The Award of Excellence is AIVA’s highest honor.
“I’m thrilled and proud that NADA has been honored for its work in this field,” said Charlie Gilchrist, NADA chairman. “This workforce initiative is so important to dealers across the country, and we know that innovative communications efforts to get more students interested in careers in automotive technology is a key component to our success.”
The 25th annual Communicator Awards, the largest and most competitive program honoring creative excellence for communications professionals, is an international competition recognizing the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio.
“It’s an honor that AIVA has recognized the NADA Foundation with this award,” said Annette Sykora, chairman of the NADA Foundation. “We have such a talented team of individuals at NADA who produced these great promotional items, which have helped tremendously in spreading the word about our workforce initiative and career opportunities at dealerships.”
This year, more than 6,000 entries were received from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
Award of Excellence past winners include ESPN Films, Forbes Media, PepsiCo, Scorpion, WWE and Publicis Sapient.
The AIVA is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and evolving traditional and interactive media. Current membership includes communications professionals from top media, advertising and marketing ﬁrms.