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#WomenInAutomotive: Video Competition

Published January 24, 2018


Abram Olmstead, Profile Photo, 2021

Abram Olmstead

Senior Director, Digital Media

Share a video publicly on Facebook, Instagram, LinkedIn or Twitter and include the hashtag (#WomenInAutomotive) for the chance to win a free Apple Watch!

While women currently represent only about 19 percent of dealership employees in the United States, there have never been more opportunities for women to create lasting, impactful careers in automotive retail.

"There are so many choices," said Michelle Primm, managing partner at Cascade Auto Group in Cuyahoga Falls, Ohio. "One of the challenges is figuring out how to put these opportunities in the shopping cart when women are doing their research."

We need to do a better job sharing this story. And to do that, we need your stories:

Are you a woman who works in automotive retail? If yes, please share a quick video talking about your experience, and join us in encouraging other women to consider pursuing automotive careers!

Share a little about who you are, what you do and why you would encourage other women to pursue similar careers. What do you want other women to know about why a career in a dealership might be right for them? What do you wish you knew before you started your own dealership career? What are the top three benefits to working at a dealership that women probably don’t know about? Post the video publicly on Facebook, Instagram, LinkedIn or Twitter, and be sure to include the hashtag: #WomenInAutomotive.

We'll keep an eye out for your videos and share our favorites here. AND as some added incentive, we will send a free Apple Watch to our 10 favorite submissions! Winners will be chosen in advance of NADA Show in March.