This episode sponsored by
On the latest episode of the NADA podcast Dealer Driven, NADA Academy Instructor Andy Seidenman cuts through the hype, helps us understand AI’s real implications and uncovers how it can revolutionize the way dealerships operate.
He shares his insights on practical applications of AI in dealerships, such as:
- Streamlining operations: AI is being used to analyze inventory movements, pricing trends and shopper behavior, allowing managers to make more informed decisions.
- Enhancing marketing efforts: Discover how AI automates ad targeting and creative testing, transforming what used to take hours into mere seconds. This efficiency not only saves time but also allows your team to focus on building relationships with customers.
- Role-playing for Training: Utilize AI to simulate customer interactions, providing a safe environment for staff to practice negotiation and objection-handling techniques.
In addition to explaining how AI can be a valuable tool for dealerships, Seidenman discusses precautions you should take when using public AI models. And finally, he outlines actionable steps for dealers looking to implement AI into their operations and encourages starting small, focusing on one frustrating process and inviting AI to be part of the solution. This mindset shift can lead to significant improvements in efficiency and team morale.
Improve your intelligence regarding artificial intelligence by listening to the new episode of Dealer Driven, available wherever you find podcasts. And, as always, a video version is available on YouTube.
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