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NADA Partners with Junior Achievement to Improve Financial Literacy

Published February 28, 2017


Deborah Stevens

The National Automobile Dealers Association and the NADA Women Directors announced a partnership with Junior Achievement USA to teach financial educational courses to students in grade schools and high schools through a volunteer program.

"A goal of the partnership is to get new-car dealers or dealership representatives in communities across the country to become volunteers in the program," said Michelle Primm, managing partner of Cascade Auto Group in Cuyahoga Falls, Ohio, who is providing financially-focused curriculum to students in her local school district through Junior Achievement.

"Junior Achievement makes it easy with their 'meeting in a box' materials, allowing for a rewarding volunteer experience that fits in with busy schedules," Primm added.

This organically grown initiative came to fruition through insight gathered over the last few years at the Women Dealers' Networking Event, held during NADA's annual convention. The NADA Financial Literacy Program, in partnership with Junior Achievement, was officially launched during NADA convention in New Orleans in January 2017.

For more information about how to become a volunteer in the program, contact Deborah Stevens at or call 703.827.6861.