The Hispanic community continues to drive growth in the automotive retail market. As part of Hispanic Heritage Month, NADA is proud to highlight the contributions the Hispanic American community has made to the automotive industry both as consumers and dealership employees.
Marc Bland, chief diversity officer of S&P Global, broke down Hispanic Americans’ buying power in the automotive retail market:
Hispanic Americans account for 18 percent of U.S. new vehicle purchases.
They represent 13 percent of the U.S. luxury vehicle market, making over 25,000 new luxury purchases per month across the Country.
With such a fast-growing consumer base, it is important for the automotive industry to include this community in the progression of the industry and increase representation at all levels of dealership employment.
As pillars of their communities, dealerships strive to represent the people they serve. When a customer enters a dealership, they see employees that look like them, speak their language, and understand their experience and needs.
Dealerships provide engaging, well-paying careers for people from all backgrounds and experiences. This month, as we celebrate Hispanic Heritage, NADA will be highlighting a few industry leaders who are committed to their local communities and the development of the industry.
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