This episode sponsored by
In an industry increasingly defined by digital transformation, one critical question is flying under the radar: Who owns your dealership’s data?
According to Michelle Phelps of Authenticom, the reality is far more chaotic than most dealers realize. Data is being overshared, mismanaged, and in many cases—completely out of a dealership’s control. From compliance risks to competitive vulnerabilities, the consequences of poor data management are growing by the day.
That’s where NADA Vault comes in.
In this eye-opening episode of Dealer Driven, the NADA podcast, Phelps joins hosts Michael Hayes and Camron Wilson to expose the hidden risks behind dealership data sharing and offer a powerful solution that puts dealers back in control. NADA Vault—a no-charge member benefit—acts as a secure, centralized hub that lets dealerships see who has access to their data, decide exactly what gets shared, and cut off access when needed. It's not just about visibility—it's about accountability and compliance.
Some of the key takeaways from the episode:
- Why oversharing data is one of the most common (and dangerous) mistakes dealers make.
- How NADA Vault lets you track and audit every data connection—past and present.
- Why data breaches in the automotive space are rising, and how NADA Vault adds a critical layer of protection.
- The role of data cleansing in improving marketing ROI, streamlining operations and protecting your reputation.
- Real-world examples of how dealers discovered inactive vendors were still siphoning data from their DMS.
If you've ever wondered where your data is going—or worse, who might still have access to it—this episode of Dealer Driven is a must-listen.
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