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How to Increase Customer Retention and Grow Revenue

Published April 12, 2018


Dorenda Fisher

Keeping customers through the life cycle of vehicle ownership is a major goal for new-vehicle dealerships. Achieving that goal goes a long way toward increasing your bottom line.

Both goals are dependent on your employees. Good employees create trust. And trust is what keeps customers coming back, for service, for parts, and for their next new vehicle.

Do you have the kind of employees who create this kind of trust? Can you attract them—with competitive pay, benefits, work schedules? What about retention—are you keeping your employees for the three years necessary to achieve peak production?

Find out by participating in the NADA Dealership Workforce Study:

NADA Dealership Workforce Study 2018

Participation is free and you’ll receive two complimentary reports—a custom report that compares your dealership to your peers in your marketplace, and a national and regional trends report that provides analysis for every region of the country. And, one year of free access to the DWS Database and Search Tool that allows you to do custom queries on compensation for any position in the Study.

But, time is running out. The 2018 Dealership Workforce Study is open for participation until April 30, 2018. Go to to participate. If you need your member ID call 800-557-6232.