Skip to main content

Get to Know NADA Pitch Competition Winner, 1Micro



Sheryll Poe, Profile Picture, 175x175

Sheryll Poe


1Micro of Waconia, Minn. was founded 30 years ago to solve one of the common problem areas found in any dealership, rental car company or fleet department – lost or misplaced keys.

This week, the innovative company that provides the ultimate key management solution for dealerships across the U.S., Canada and South America won the first ever NADA Pitch Competition. The grand prize? A gorgeous glass trophy and a 30-minute session on the NADA Live Stage.

Regional Sales Director Jamie Crum took to the Live Stage to walk the NADA Show audience through 1Micro’s key management products and system. Crum noted that investing in an automotive key management system like 1Micros’ KeyMaster™, KeyMaster Light™ or KeyMaster Solo™ can help dealerships save thousands of dollars and hours of time by controlling, tracking and securing keys.

The heart of the KeyMaster system is its simple touch screen user interface and secure ATM-style enclosure. The KeyMaster is the most secure and efficient way to access a key. 1Micro’s latest innovation, its’ new iLot™ KeyTransfer feature allows users to transfer keys from one user to another, by scanning a one-time transfer code from any mobile device.

In addition, because the system is cloud-based, it can work across departments and even dealer groups. Dealership team members just search for a key on their phone, then show the assigned QR code to the camera on the KeyMaster device, and the iLot system will tell you exactly where the key is.

The iLot system can also provide 24/7 cloud-based reporting to any device, anytime, anywhere including inventory views; audit trails; key activity by day, week or month; keys out reports; asset aging reports and much more.

To learn more about 1Micro, our first NADA Show Pitch Competition winner, watch the video above and tune into the Livestream from the Live Stage at NADA Show.

For more stories like this, bookmark as a favorite in the browser of your choice and subscribe to our newsletter here:



   NADA Show 2025

The Auto Industry Event of the Year
New Orleans | January 23-26, 2025


Add to Calendar 


Learn More
Cookie Icon Update Cookie Preferences