Over the last year, AI has evolved from an industry buzzword to a practical tool, and at NADA Academy, we’re making sure our students are ready to use it where it matters most: in the dealership.

In our Variable Operations and Marketing Bootcamp courses, we’ve begun incorporating AI-driven activities that empower students with hands-on skills. That includes:

• Simulating customer interactions and trade-in scenarios with AI tools
• Using real-time market analysis to guide used vehicle acquisition decisions
• Creating targeted vehicle ads with media to boost SRP and VPD conversions.
• Building AI-powered marketing campaigns and social content that they can implement immediately

Our goal isn’t to teach technology for its own sake. It’s to give dealership leaders the confidence and know-how to use AI to make better decisions, solve real-world problems, and stay competitive.

This is just the beginning, but the early feedback has been clear: students are engaged, instructors are energized, and we’re helping NADA Academy stay at the forefront of educating our members for the future.