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Dealerships Can Join President Trump's Workforce Initiative

Published August 15, 2018


Charles Cyrill

WASHINGTON – The White House is calling on businesses – including new-car and -truck dealerships – to sign a “Pledge to America’s Workers” to improve workforce development and increase vocational training opportunities for students and workers over the next five years.

On July 19, President Donald Trump signed an executive order establishing the National Council for the American Worker and the American Workforce Policy Advisory Board, which includes the “pledge” initiative and a plan to address urgent workforce issues, including a national campaign to raise awareness of the skills crisis.

NADA’s leadership attended a meeting at the White House on Aug. 2 and asked administration officials to consider addressing the dealership technician shortage as part of its workforce initiative.

If your dealership would like to make a pledge to increase career opportunities for students and workers, including apprenticeships, work-based learning programs, continuing education, on-the-job training or re-skilling, send an email to with the following information:

  • Dealership name/address;
  • Dealer principal name;
  • We pledge to enhance career opportunities for ____ individuals over the next five years;
  • Commitment start date;
  • Point-of-contact info.;
  • Interested in doing an in-person signing with a senior administration official? (Yes/No);
  • Dealership representative doing the signing;
  • What does your new commitment include?;
  • Include a quote for a White House press release; and
  • Dealership bio.

Upon confirmation of your pledge, a member of the Trump administration will reach out to dealerships regarding potential inclusion in a White House press release and/or in-person signing.

The President, members of his Cabinet, and senior staff (including Advisor to the President Ivanka Trump) will be traveling across the country promoting the pledge initiative and there could be opportunities to participate in an in-person signing at a dealership over the next few months.