Hybrid and Electric Vehicles

Hybrid and Electric Vehicles

Dealers are essential to mass market adoption of alternative-powered vehicles.

America’s new-car and -truck dealers are committed to selling consumers the vehicles that they want and need. Electric and hybrid vehicles are here, and America’s vast franchised dealer network is eager, excited and essential to the successful deployment to the mass retail market. Dealers are all-in on EVs and are investing billions of dollars in their stores and staff to improve the purchasing experience and reduce barriers to electric-vehicle ownership.

EVs

Automakers are finally building and marketing dozens of EV models in the most important and popular vehicle segments, including trucks, full-size SUVs, and mid-size SUVs. Over the next few years, the U.S. will go from having just a dozen fully electric models for customers to choose from to more than 40. To cater effectively to mass-market buyers – of any drivetrain – and enhance adoption of electric vehicles, the country needs to capitalize on what has worked for mass-market buyers for generations: the franchised dealer network. 

Future EV buyers expect to get EV education at their local dealership, according to research by Escalent, a top human behavior and analytics advisory firm with deep ties to the U.S. auto industry. Escalent’s 2021 landmark research study, EVForward, found that 57% of future EV buyers prefer the traditional approach to car buying, while just 20% favor a direct-sales approach.

In addition, most of the 30,000 future EV buyers that Escalent surveyed said they prefer to have many of the phases of the car-buying process, including test driving, completing the transaction and getting the vehicle serviced, take place in-person at a dealership rather than virtually.

In short, dealers are absolutely essential in the EV world.

Hybrids

Consumers will dictate the pace of EV adoption, not lawmakers, regulators or OEMs. Public policy should be focused on turning over the combustion fleet, getting consumers used to charging and getting cleaner vehicles on the road – including plug-in hybrids. 

Plug-in hybrid vehicles can achieve zero emission commutes but are still easy to charge at home with a 120- or 240-volt charger. And gasoline backup eliminates anxiety about finding an open fast charger. 

Clean Vehicle and Refueling Infrastructure Incentives

NADA summarizes the federal, state, local and other incentives available to assist household and commercial customers with purchasing or leasing electric/alternative fuel vehicles and related infrastructure.

Learn more

Media Contacts

Related Content

2023 NADA Show EV Icon 2

EPA’s New Electric Vehicle Mandate: Too Far, Too Fast

Members of Congress are encouraged to support efforts to counter EPA’s overly aggressive EV mandates and attempts to effectively ban the sale of gas-powered cars. Learn more

2023 NADA Show EV Icon 5

Clean Vehicle and Refueling Infrastructure Incentives

NADA has compiled a list of resources designed to assist with finding and understanding alternative fuel vehicle and refueling incentives (login required). Learn more

2023 NADA Show EV Icon 3

NADA Supports Balanced Approach to Fuel Economy

Franchised dealerships are committed to environmental protection and energy efficiency. NADA and ATD advocate for a balanced approach. Learn more

2023 NADA Show EV Icon 4

Electric Vehicle Legislation

Congress must preserve the states’ traditional role to license and regulate vehicle commerce, provide consumer protections and promote price competition. Learn more

Join the NADA grassroots network by texting NADA to 52886.

Your Members of Congress

When lawmakers learn about your business and employees, they become better informed about how their decisions affect your ability to serve customers and grow your business.

Update Your Address