Dealership Workforce Study



The annual Dealership Workforce Study (DWS) provides data dealers can use to fine-tune employee compensation and benefits, promote retention, and stay ahead of the demographic curve. Participants receive comparative statistics for their own car or truck dealerships.

Highlights of the 2018 Study (data collected from calendar year 2017)

  • In a turnaround from last year, dealership all-employee earnings growth kept pace with or exceeded earnings growth in the U.S. non‐farm private sector.  For all positions, all employees, average weekly earnings grew 3.1 percent compared to 1.1 percent average weekly earnings growth in the U.S. non‐farm private sector.
  • The all‐position, all‐participants national average annual compensation increased three percent from 43 to 46 percent. Nearly all of the nine key dealership positions saw increases in their annual compensation.
  • The 2017 average weekly earnings across all truck dealership positions in the Study were $1,255, a decrease of five percent compared to last year’s Study, but still nearly 40 percent higher than the average weekly earnings in the U.S. private sector.

The 2018 DWS analyzed more than 449,000 payroll records from 2,069 new-car and –truck dealerships that participated.

Buy the 2018 Edition Today

2018 Edition   "Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention"


The 2017 Edition Is Still Available

2017 Edition   "Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention"


For assistance, call NADA Customer Service at 800.557.6232 or or email workforcestudy@nada.org.