NADA Dealership Workforce Study

NADA’s Dealership Operations conducts the annual Dealership Workforce Study providing data dealers can use to fine-tune employee compensation and benefits, promote retention and stay ahead of the demographic curve. Participants receive comparative statistics for their own car or truck dealerships.

Highlights of the 2015 Study

  • Employee compensation and productivity at new-car dealerships increased across all job positions in 2014.
  • In 2014, the median weekly income for all employees at new-car dealerships increased 5.1 percent to $1,026. On average, dealership employees earned nearly 29 percent more than employees in the private-sector workforce, according to a comparison of dealership salaries and 2014 fourth-quarter median weekly earnings of all U.S. employees, as compiled by the U.S. Bureau of Labor Statistics.
  • The average weekly earnings across all truck dealership positions was $1,217—an increase of 3.4 percent compared to last year’s study.
  • Car dealership employee turnover was 39 percent, compared to 44 percent total turnover in the private sector, as estimated by the U.S. Bureau of Labor Statistics.
  • Car sales consultant, the only key position to exceed the national private-sector average, was the highest turnover position at 72 percent annually (non-luxury turnover was 80 percent, luxury turnover was 48 percent). Female sales consultant turnover was 90 percent. Truck sales consultant turnover was 17 percent.
  • Millennials were 48 percent of all dealership new hires and 31 percent of the total dealership workforce; turnover among millennials was 54 percent.
  • Women were 18.5 percent of dealership employees; 8 percent of women were employed in key positions, 91 percent in office and admin support.

Get the full report by signing in to NADA University Online and searching 2015trends. Or call Customer Service at 800.557.6232.