Dealership Workforce Study




Enrollment is now open for the 2019 Dealership Workforce Study!


Enroll Now  


We want you to be part of the one of the largest workforce studies in the automotive industry.  Only with your participation is this report possible and allows us to analyze and provide such valuable information.  NADA is proud to provide this annual report, so dealers can ultimately use it to fine-tune employee compensation and benefits, promote retention, and stay ahead of the demographic curve.  Act now, enrollment closes on April 12, 2019. Enroll today

All NADA Members who participate will receive a custom report with comparative statistics for their own car or truck dealerships.  In addition, they will also receive a complimentary copy of the National & Regional Trends in Compensation, Benefits and Retention report.



Highlights of the 2018 Study (data collected from calendar year 2017)

  • In a turnaround from last year, dealership all-employee earnings growth kept pace with or exceeded earnings growth in the U.S. non‐farm private sector.  For all positions, all employees, average weekly earnings grew 3.1 percent compared to 1.1 percent average weekly earnings growth in the U.S. non‐farm private sector.
  • The all‐position, all‐participants national average annual compensation increased three percent from 43 to 46 percent. Nearly all of the nine key dealership positions saw increases in their annual compensation.
  • The 2017 average weekly earnings across all truck dealership positions in the Study were $1,255, a decrease of five percent compared to last year’s Study, but still nearly 40 percent higher than the average weekly earnings in the U.S. private sector.

The 2018 DWS analyzed more than 449,000 payroll records from 2,069 new-car and –truck dealerships that participated.

Buy the 2018 Edition Today

2018 Edition   "Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention"


The 2017 Edition Is Still Available

2017 Edition   "Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention"


For assistance, call NADA Customer Service at 800.557.6232 or or email workforcestudy@nada.org.