Dealership Workforce Study

Dealership Workforce Study

2021 NADA & ATD Dealership Workforce Study - Payroll & Retention, is now CLOSED!

Conducted annually since 2012, the NADA Dealership Workforce Study is the only authoritative and comprehensive examination of car and truck dealership compensation, benefits, turnover and retention, hours of operation and work schedules.

This study provides valuable compensation and retention data on over 60 dealership positions. All data submitted is confidential and no identifiable information is shared. This annual study is unique as it will provide insight into the pandemic’s effect on our industry’s workforce across the country. Previously, this study included a questionnaire, and we will release that as a separate report in the second quarter of 2021.

This annual study is open to all NADA Members. New car and truck participants enroll and submit payroll data and respond to a questionnaire.  In return, they receive two complimentary reports: a Custom report (Compensation &, Retention: How Your Dealership Compares) showing how their own dealerships stack up to comparable dealerships in the region, the nation, the state and the brand—plus a 2021 NADA & ATD Dealership Compensation & Retention Report, which is an overall analysis with data for each U.S. region and the country as a whole. 

In addition to receiving these reports, participants will also be granted to another valuable resource, the Database Search Tool. This unique online tool allows users to access all the data we have archived from each year. The tool allows you to make specific data searches, i.e., sales manager compensation in year 2016 at Honda dealerships in Virginia only; you can even enter a zip code with a radius to search a more specific area.

2020 National & Regional Trends in Compensation, Benefits & Retention Report is available for purchase!  (2019 Calendar Year Data)

Click the Buy Now button below to be directed to the purchasing portal.  You will need a NADA Member login in to purchase.  This report is available for purchase to NADA Members only.  If you participated in the 2020 NADA Dealership Workforce Study then you have already received your complimentary electronic copy.  Please contact Joe Fleming at with any questions.

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Highlights from the 2020 NADA Dealership Workforce Study (data collected from the 2019 calendar year)

  • Car dealership median earnings were 25% higher than USA Private Sector median earnings.*
  • Average annual earnings for all dealership positions increased 5% from 2018 to 2019.
  • Average weekly earnings increased for all positions at all dealership groups; small ( <10 rooftops), medium (10-40 rooftops) and large (>40 rooftops).
  • Truck dealership median earnings are 20% higher than the USA private sector median earnings.*

*US Bureau of Labor Statistics – 2019 Median weekly earnings of all private sector full time wage and salary workers