Dealership Workforce Study

Dealership Workforce Study

2021 National & Regional Trends in Compensation & Retention Report
(2020 Calendar Year Data)

Click the Buy Now button below to be directed to the purchasing portal.  You will need a NADA Member login in to purchase.  This report is available for purchase to NADA Members only.  Cost of the report is $499.  If you participated in the 2021 NADA Dealership Workforce Study then you have already received your complimentary electronic copy.  Please contact Joe Fleming at with any questions.

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Highlights from the 2021 NADA Dealership Workforce Study (payroll data collected from the 2020 calendar year)

  • Car dealership median earnings were 22% higher than USA Private Sector median earnings.*
  • Average annual earnings for all dealership positions increased 5.7% from 2019 to 2020.
  • Less than 2% of all truck dealership employees were furloughed compared to 16% in car dealerships, which may explain the higher turnover rates in 2020 across all positions due to more terminations rather than furloughs.
  • Truck dealership median earnings are 18% higher than the USA private sector median earnings

*US Bureau of Labor Statistics – 2020 Median weekly earnings of all private sector full time wage and salary workers

NADA & ATD Dealership Workforce Study – 2022 Study coming January 2022!

Conducted annually since 2012, the NADA Dealership Workforce Study is the only authoritative and comprehensive examination of car and truck dealership compensation, benefits, turnover and retention, hours of operation and work schedules.

This study provides valuable compensation and retention data on over 60 dealership positions. All data submitted is confidential and no identifiable information is shared. This annual study is unique as it will provide insight into the pandemic’s effect on our industry’s workforce across the country. Previously, this study included a questionnaire, and we will release that as a separate report in the second quarter of 2021.

This annual study is open to all NADA Members. New car and truck participants enroll and submit payroll data and respond to a questionnaire.  In return, they receive two complimentary reports: a Custom report (Compensation &, Retention: How Your Dealership Compares) showing how their own dealerships stack up to comparable dealerships in the region, the nation, the state and the brand—plus a 2022 NADA & ATD Dealership Compensation & Retention Report, which is an overall analysis with data for each U.S. region and the country as a whole.

In addition to receiving these reports, participants will also be granted to another valuable resource, the Database Search Tool. This unique online tool allows users to access all the data we have archived from each year. The tool allows you to make specific data searches, i.e., sales manager compensation in year 2016 at Honda dealerships in Virginia only; you can even enter a zip code with a radius to search a more specific area.

New! 2021 NADA Human Capital Management Report now available to NADA Members!

NADA conducted the first ever Human Capital Management Survey in spring 2021. This special survey is an adaptation of the traditional online questionnaire found in the annual Dealership Workforce Study. NADA members responded to questions on benefits offered in the dealership, healthcare options, retirement plans, hiring, training, scheduling and more.  The survey also served to gather data on the impact of the COVID-19 pandemic on the dealership workforce.

The first-ever NADA Human Capital Management Report is now available to NADA members for purchase. This unique resource provides dealer members with an overview and analysis of dealership benefits offered, scheduling, hiring, pay plans, insight into the impact of the COVID-19 pandemic on the dealership workforce. Here is a preview of what you can find in the report:

After an employee is hired, what is the eligibilty waiting period for health insurance benefits?

Waiting period for benefits

The waiting period begins on the date of hire, but eligibilty begins on the 1st of the month following the end of the waiting period. "Immediate" is the first of the month following the hiring date.

Which types of medical provider plans do you offer your employees?

As % of dealers offering medical provider plan(s)

Medical provider plans

This report is available for all NADA Members for $299.

Purchase the Report

For questions, please contact Joe Fleming or 703.448.5891.