NADA Data

NADA Data, an annual report on America’s franchised new-car dealerships, covers dealership sales, financial trends and more.

There are two versions of NADA Data. One is a general overview of the retail auto industry, with infographics that can be shared by print and broadcast news outlets as well as on social media. The other, more detailed version looks at each dealership department, as well as trends in dealership advertising; employment and payrolls; and the retail auto industry as a whole.


Highlights from 2016:

  • The nation’s 16,708 franchised dealers sold a record 17.5 million new vehicles.
  • Total new-vehicle sales topped $995 billion.
  • Dealerships wrote more than 300 million repair orders, with service and parts sales of nearly $110 billion.
  • Franchised dealerships directly employed more than 1.1 million workers