NADA Data

NADA Data, an annual report on America’s franchised new-car dealerships, covers dealership sales, financial trends and more.

There are two versions of NADA Data. One is a general overview of the retail auto industry, with infographics that can be shared by print and broadcast news outlets as well as on social media. The other, more detailed version looks at each dealership department, as well as trends in dealership advertising; employment and payrolls; and the retail auto industry as a whole.


Highlights from 2017:

  • The nation’s 16,802 franchised dealers sold 17.14 million new vehicles.
  • Total new-vehicle sales topped $1 trillion.
  • Dealerships wrote more than 316 million repair orders, with service and parts sales exceeding $114 billion
  • Franchised dealerships directly employed more than 1.1 million workers