NADA Dealership Workforce Study

Now Available! 2023 NADA National & Regional Trends in Compensation, Benefits & Retention Report (2022 Calendar Year Data)

The National Automobile Dealers Association (NADA) has prepared the “ 2023 National & Regional Trends in Compensation, Benefits & Retention Report” to assist its dealer members in evaluating their human capital management policies and staying current on compensation and hiring trends.

With thanks to our 2023 Dealership Workforce Study participants, we collected and analyzed 2022 calendar year payroll data which provided us with salary, demographics and turnover data along with responses to a benefits questionnaire. The questionnaire allowed us to analyze health plan benefits offered, retirement plans, paid time off, hiring trends, Electric Vehicle certifications and more.

NADA Members who were not able to participate in the 2023 NADA Dealership Workforce Study may purchase the 2023 NADA National & Regional Trends in Compensation & Retention report. This is 2022 calendar year data.

Price of the report: $599. You must be an NADA member to purchase.

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Coming January 2024:  2024 NADA Dealership Workforce Study

How to participate:

  • Look for announcements in January 2024 to enroll in the study. Once enrolled you will be asked to submit payroll data and respond to a benefits questionnaire. All data is confidential and no personal identifiable information is requested.

  • Click here to enter your contact information to be included in the Dealership Workforce Study announcements.


The NADA Dealership Workforce Study is the only authoritative and comprehensive examination of new-car dealership employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. This study provides the latest workforce trends nationally and regionally. In addition, you can also see data across various sales volume ranges from low and high-volume stores.


What do you get for participating in the study? 

Custom Comparison Report: How Your Dealership Compares

  • Your data vs. peer group of data

National & Regional Trends: NADA National & Regional Trends in Compensation, Benefits & Retention Report

  • Summary and analysis of all participants’ collective data broken down by sales volume, non-luxury or luxury and regionally.

Online Database & Search Tool

  • Custom search 60+ positions for compensation and tenure data filtering by state, brand, sales volume, manufacturer, zip code radius and more. One year access.


The 2023 ATD Workforce Study report also is available. 

Learn more

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NADA Show 2024

The Auto Industry Event of the Year returns to Las Vegas, Feb 1-4. Attendee registration and housing is now open!

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