NADA Dealership Workforce Study

NADA Dealership Workforce Study


NADA Dealership Workforce Study

Conducted annually since 2012, the NADA Dealership Workforce Study is the only authoritative and comprehensive examination of car and truck dealership employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. This study provides the latest workforce trends nationally and regionally as well as non-luxury vs. luxury brands. In addition, you can also see data across various sales volume ranges from low, medium, and high-volume stores.

What do you get for participating in the study? 

Custom Comparison Report: How Your Dealership Compares

  • Your data vs. peer group of data

National & Regional Trends: NADA National & Regional Trends in Compensation, Benefits & Retention Report

  • Summary and analysis of all participants’ collective data broken down by sales volume, non-luxury or luxury and regionally.

Online Database & Search Tool

  • Custom search 60+ positions for compensation and tenure data filtering by state, brand, sales volume, manufacturer, zip code radius and more. One year access.


Also Available: 2022 NADA National & Regional Trends in Compensation, Benefits & Retention Report

The National Automobile Dealers Association (NADA) has prepared the "2022 NADA Dealership Workforce Study and Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention Report" to assist its dealer members in being as efficient as possible in the operation of their dealerships.

With thanks to our participating dealerships, we collected and analyzed 2021 calendar year payroll data which provided us with salary, demographics and turnover data along with responses to a benefits questionnaire. The questionnaire allowed us to analyze health plan benefits offered, retirement plans, paid time off, hiring trends, Electric Vehicle certifications and more.

All this data is presented in this latest report that is now available for purchase to all members who were not able to participate.

Report Highlights: 

  • Compensation: 2021 average weekly earnings in participating dealerships increased 27% compared to 2020.

  • Headcount:  After a 10 percent reduction in employee headcount during the Pandemic, the average year-end headcount for 2021 only increased from 71 to 74 employees.

  • Benefits:  60 percent of all dealerships offered Health Savings Accounts (HSA) in 2021 and 69 percent who offered HSAs made contributions to those accounts.

  • Demographics: The percentage of Gen Z employees hired by new-car dealerships in 2021 was unchanged at 29 percent as Gen Y (Millennials) increased 2 points to 44 percent of all new hires.

  • Turnover:  Annualized employee turnover across all dealership departments dropped to 34% in 2021, the lowest level seen in the 11 years since NADA introduced the Dealership Workforce Study. 

2022 NADA National & Regional Trends in Compensation & Retention Report (based on 2021 calendar year data)

NADA Members who were not able to participate in the 2022 NADA Dealership Workforce Study may purchase the 2022 NADA National & Regional Trends in Compensation & Retention report.  This is 2021 Calendar year data collected from NADA Member Dealerships who participated in the 2022 NADA Dealership Workforce Study. Price of the report: $599. You must be an NADA member to purchase.

Participants receive this report complimentary. Look for announcements in December to participate in the 2023 NADA Dealership Workforce Study.

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The 2022 ATD Workforce Study report also is available. 



All-New: NADA Engage

  • Your next opportunity for professional development.

  • Interact with a group of non-competitive peers in a virtual environment to explore ways to improve your bottom line.

  • Meetings are facilitated by NADA automotive subject matter experts utilizing NADA’s exclusive financial composite and all-new NADA Analytics digital composite to drive discussions.

Learn More

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