NADA Dealership Workforce Study

Now Open: 2024 NADA Dealership Workforce Study

Now in its 13th year, the annual NADA Dealership Workforce Study is open for all NADA members to participate.  We encourage you to enroll today to begin the participation process.  Your participation is key to the value of the data provided exclusively to NADA members. 

Participants use the data from this study to evaluate their operations with regards to employee turnover and retention, benefits offerings, pay, hiring and training.

This study is the only authoritative and comprehensive examination of car and truck dealership employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. This study provides the latest workforce trends nationally and regionally as well as non-luxury vs. luxury brands. In addition, you can also see data across various sales volume ranges from low, medium, and high-volume stores. 

Deadline to participate: March 29, 2024

Enroll Now 
*if you do not know your dealership or dealership group NADA Member ID number needed to enroll in the study, please email customer service at or 800.557.6232.


How to participate:

All NADA members are encouraged to participate.  Participation is free.  All data is kept confidential and no dealership or employee identifiable information is shared.

  1. Enroll  – once enrolled you will receive a confirmation email with further instructions.
  2. Online Questionnaire – on Benefits, Hiring, Training, Bonuses, Schedules and more.
  3. Payroll Template – Enter employee salary data. All data is confidential. No personal or dealer identifiable data is shared or requested.


What do you get for participating in the study? 

1. Custom Comparison Report: How Your Dealership Compares

2. National & Regional Trends: NADA National & Regional Trends in Compensation, Benefits & Retention Report 

  • Summary and Analysis of all participants' collective data broken down by sales volume and regionally (see a sample report)

3. Online Database & Search Tool

  • Custom search 60+ positions for compensation and tenure data filtering by state, brand, sales volume, manufacturer, zip code radius and more. One year access.


Watch the Demo Video

Video file

Now Available! 2023 NADA National & Regional Trends in Compensation, Benefits & Retention Report (2022 Calendar Year Data)

The National Automobile Dealers Association (NADA) has prepared the “ 2023 National & Regional Trends in Compensation, Benefits & Retention Report” to assist its dealer members in evaluating their human capital management policies and staying current on compensation and hiring trends.

With thanks to our 2023 Dealership Workforce Study participants, we collected and analyzed 2022 calendar year payroll data which provided us with salary, demographics and turnover data along with responses to a benefits questionnaire. The questionnaire allowed us to analyze health plan benefits offered, retirement plans, paid time off, hiring trends, Electric Vehicle certifications and more.

NADA Members who were not able to participate in the 2023 NADA Dealership Workforce Study may purchase the 2023 NADA National & Regional Trends in Compensation & Retention report. This is 2022 calendar year data.

Price of the report: $599. You must be an NADA member to purchase.

Buy Now


The 2023 ATD Workforce Study report also is available. 

Learn more


NADA Show 2025

The Auto Industry Event of the Year returns to New Orleans, Jan 23-26. 

Save the Date

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