What is the NADA Dealership Workforce Study?

NADA knows that dealers today face numerous challenges, including high employee turnover, difficulties in recruitment, and the constant pressure to remain competitive in a rapidly evolving market. These demands deplete valuable resources and significantly impact overall dealership performance and profitability. Understanding workforce trends and leveraging data-driven insights are crucial steps in effectively addressing these issues.

The NADA Dealership Workforce Study is a resource to assist dealer in addressing these challenges and understanding trends with real data from NADA members. It is the only authoritative and comprehensive examination of auto dealership workforce trends. This study provides the latest industry data on employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. The data is published in annual reports for members only.  The reporting shows national and regional data as well as non-luxury vs. luxury brands, and sales volume ranges from low, medium, and high-volume stores.

 What do you get for participating in the study? 

• National & Regional Trends Report: Overview of compensation, benefits, turnover, retention, hiring, and demographics trends.
• New! Refreshed NADA Online Database Search Tool: Your data at your fingertips. View your submitted data and conduct comparison analysis using custom filters online and on demand.  Exclusive one-year access for study participants only..