Car dealerships are under constant pressure to find ways to grow profitability without adding operational complexity. As vehicle margins tighten and competition increases, dealers need smarter, more reliable revenue streams that complement existing sales processes and scale across their business.
Recently launched, the Ziebart Gold Shield Protection Program gives dealerships a streamlined way to introduce premium vehicle protection while maintaining operational control and scalability.
One of the most effective ways to strengthen the bottom line is by expanding premium vehicle protection offerings inside the dealership. When dealers control how protection products are presented and delivered, they create additional upsell and bundling opportunities that add value to every vehicle sold while keeping the customer experience seamless.
The Ziebart Gold Shield Protection Program was introduced to help dealerships unlock incremental revenue. By offering trusted Ziebart paint and fabric protection products in-house, dealers add a premium solution backed by a nationally recognized brand. This brand recognition increases credibility and confidence at the point of sale.
The Gold Shield Protection Program is designed to drive profitability while minimizing disruption, delivering several key advantages:
- Incremental revenue per vehicle: Adds a premium protection option that enhances every sale without relying on external vendors
- In-house control: Keeps product presentation, pricing, and execution within the dealership
- Scalable implementation: Works for both single-point dealers and large dealer groups
- Low operational complexity: Integrates into existing workflows without major upfront investment
A major advantage of the Gold Shield Protection Program is how easily it integrates into existing dealership operations. Dealers can add this protection offering without major upfront investment or operational disruption. This makes the program a practical solution for both single-point dealers and large dealer groups focused on scalable growth.
Training and support are central to the Ziebart Gold Shield Protection Program. Ziebart provides comprehensive training that allows dealerships to use their existing prep staff to deliver protection services efficiently and consistently. This ensures a high-quality customer experience while keeping staffing and operational costs manageable.
Beyond initial training, Ziebart offers ongoing support to help dealerships maximize the program’s potential. From operational guidance to product expertise, dealers gain a long-term partner invested in their success. This support allows dealership teams to stay focused on selling while Ziebart helps maintain service quality.
Ziebart’s national brand history plays a critical role in driving program adoption. With decades of experience in vehicle protection, Ziebart brings immediate trust and recognition to the dealership environment. Customers are more likely to invest in premium protection when it is backed by a brand they know and respect.
For dealerships looking to add a dependable profit driver without increasing complexity, the Ziebart Gold Shield Protection Program offers a clear path forward. Learn how bringing Ziebart protection in-house can help grow your bottom line and create long-term value for your dealership.
