Winning the Online Parts Game
Track: Fixed Operations
Saturday, January 28, 10:30 - 11:30 AM
Room: D175
Presenters: Mike Rich
Parts eCommerce opens up a new revenue stream for dealerships, but for an online parts business to maximize success, dealerships need to drive traffic to their parts web store and convert visits into sales. By incorporating digital marketing techniques like strategic search engine optimization (SEO), formulated Pay-Per-Click (PPC) campaigns, and targeted email marketing, parts departments can expand their business nationally, winning the online parts game.
Share
Presenter
Mike Rich
RevolutionParts
Vice President of Marketing
Mike Rich, VP of marketing at RevolutionParts, is in charge of running both the organization's brand marketing and agency teams. On the brand team, he helps dealerships and OEMS digitize their parts experiences. On the agency side, he manages a team that works directly with dealers and OEMs to effectively market their parts to end consumers. This blend of consumer and dealer marketing allows him to provide a full view of the parts landscape.
