Regulatory Roundup: Keeping Your Sales & Marketing Compliant

Track: Marketing

Saturday, January 28, 10:30 - 11:30 AM

Room: D167

Presenters: Chris Wager, Lisa Messner

The trend toward remote interaction with car buyers continues post-pandemic. Dealers are meeting demand with off-site sales, increased virtual interaction, and a heavier reliance on digital marketing and communication. Face-to-face encounters are being replaced with calls, texts and other virtual communication. Consumer protection regulators are keeping pace with this evolution; enforcement activity is on the upswing. With just a single noncompliant marketing campaign risking significant financial penalties, dealers must keep their advertising and customer outreach efforts ahead of evolving regulatory demands including the TCPA, emerging state privacy laws, and off-site sales rules.

Presenter

Chris Wager

Mac Murray & Shuster LLP

Partner

Chris Wager's practice focuses on helping clients understand and comply with a wide range of federal and state consumer protection and privacy laws. He brings more than a decade of experience working with businesses in highly regulated industries, including automotive, financial services, health care and retail. Wager has worked extensively with the TCPA and other telemarketing laws, helping businesses develop proactive compliance programs and successfully defending them in litigation and government enforcement actions.

Presenter

Lisa Messner

Mac Murray & Shuster

Partner

Lisa leads the firm's Litigation practice area. With twenty years of experience, her practice focuses on class action defense, complex commercial litigation, consumer protection, and privacy laws and regulations. She successfully defends clients in highly regulated industries against government enforcement matters and class actions across the country. A fierce and focused advocate for her clients, she understands the unique needs of businesses facing complex civil lawsuits. Her litigation process takes into account each client's individual business model, culture, and goals to craft a defense strategy specifically targeted to meet that client's objectives.