Attract and Retain a Diverse Team

Track: Human Capital

Thursday, January 26, 4:00 - 5:00 PM

Room: C155

Presenters: Fleming Ford


Also presented on:

Saturday, January 28 10:30 - 11:30 AM

Build a powerful, engaged team that drives customer retention and loyalty through a culture of diversity, equity and inclusion (DEI). Enjoy examples from "Ted Lasso" on how to achieve a more inclusive and happier workplace — one that attracts a broader candidate pool, increases engagement, retains mission-critical talent and realizes superior performance results.


Fleming Ford

Fleming Ford

DEI Champions Council for Retail Automotive


As an executive coach, Fleming Ford weaves practical content, insightful stories and real-world ways to build a diverse and inclusive culture, engage your team, retain top talent, bridge generational gaps and grow as a leader. She believes dealership culture is the paramount asset to a dealership's financial success as we navigate today's constantly changing retail environment. She is a certified John Maxwell coach and has 20-plus years of experience coaching automotive GMs and executives to drive positive transformational change with proven techniques, best practices and programs that strengthen leadership skill sets. Ford runs the Automotive HR Roundtable as well as Culture Ignited Consulting.